Every coffee has a story
June 7, 2022

Aldi vs. Trader Joe's, Part 2: Trader Joe's

Aldi vs. Trader Joe's, Part 2: Trader Joe's

In this week's episode we have Joanna Goss, our resident Trader Joe's expert, bringing us not only an insider's perspective on Trader Joe's but also the history as our storyteller! In addition to her day job as a store artist at Trader Joe's, Joanna is an accomplished artist, published author, and vintage reseller. We loved having Joanna on the pod and are so grateful for her research.

For the coffee, we got Trader Joe's organic, fair trade Breakfast Blend coffee. You'll have to listen to find out who wins the Aldi vs. Trader Joe's coffee showdown!

Joanna's Instagram: https://www.instagram.com/jowayseeker/

Further media:

https://www.cnbc.com/2021/11/13/how-trader-joes-went-from-extra-large-eggs-to-a-grocery-store-empire.html

https://www.cnbc.com/2020/03/09/psychology-behind-how-trader-joes-became-a-favorite-grocery-store.html

https://mfct.com/pages/abouthttps://www.sfgate.com/news/article/Mountanos-steeped-in-generations-of-coffee-2845367.php#photo-2225790

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