Every coffee has a story
May 9, 2023

Good Foods Awards + Pedestrian Coffee and Goshen Coffee Roasters

Good Foods Awards + Pedestrian Coffee and Goshen Coffee Roasters
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The Good Food Awards winners for 2023 were just announced and so we thought it fitting that Marcus should do an episode about the Good Foods Awards, given his own personal experience with the competition. In this episode, Marcus tells us about the Good Food Awards and the process to become a winner. We also highlight the two coffee roasters from Illinois who won. Pedestrian Coffee is a Chicago based coffee roaster and the second coffee company of Tim Taylor, the first being the well known Ipsento Coffee. Tim Taylor has been involved in specialty coffee for many years and is on the board of the Alliance for Coffee Excellence.Goshen Coffee is based in Edwardsville, IL, near St. Louis. Lead roaster Tony is a veteran of the coffee industry, competing in coffee competitions across the United States. He used to be the lead roaster for Kaldi Coffee, another Good Food Award winning coffee company and is an Executive Council member of the Coffee Roasters Guild. We can say without a doubt, these are some of the most interesting and complex coffees we’ve ever tried, ever. Listen to learn more and to find out what we think!Good Food Awards 2023 winners: https://goodfoodfdn.org/awards/winners/Pedestrian Coffee: https://www.drinkpedestrian.com/Goshen Coffee Roasters: https://goshencoffee.com/-Buy a mystery box of past products that we have tried on the podcast! For $10 you will receive 10 cups worth of coffee. Includes shipping! Limited supplies, buy here: https://www.paypal.com/instantcommerce/checkout/YUHJNDHDX2CTEHelp us buy questionable coffee!https://www.patreon.com/nobadreviewspodhttps://www.buymeacoffee.com/nobadreviewspod
Transcript
1 00:00:00,000 --> 00:00:05,760 Before we get started, we just want to let you know about a few ways you can support our Grassroots 2 00:00:05,760 --> 00:00:12,720 Indie Show. You can follow us on social media at No Bad Reviews Pod. We'd love it if you could go 3 00:00:12,720 --> 00:00:20,160 to your favorite podcasting app and rate us and review us. Also, please tell a friend about our 4 00:00:20,160 --> 00:00:28,480 podcast. And last, you can financially support us on patreon.com no bad reviews, buymeacoffee.com 5 00:00:28,480 --> 00:00:34,720 slash No Bad Reviews Pod. And you can buy merch at our website, nobadreviewspodcast.com. 6 00:00:34,720 --> 00:01:03,520 Thank you and enjoy this episode. Hello and welcome to No Bad Reviews colon 7 00:01:03,520 --> 00:01:09,840 a coffee podcast. This is a podcast where three friends, co-workers, and coffee industry 8 00:01:09,840 --> 00:01:14,800 professionals get together every other week and tell you a little something about coffee, 9 00:01:15,360 --> 00:01:20,960 a coffee, any coffee, and we commit to giving it no bad reviews after we've told you something. 10 00:01:21,840 --> 00:01:25,120 I'm Jenny and I run the operations at a coffee company. 11 00:01:26,960 --> 00:01:30,880 Do you guys remember how I used to introduce myself? You should introduce yourself that way. 12 00:01:30,880 --> 00:01:37,360 I was like, I'm a 2021 Good Food Award winning coffee roaster. You still are. 13 00:01:37,360 --> 00:01:46,000 And I still am. Still exist. 98% Marcus. I would say like 99.5. Yeah, mostly Marcus. 14 00:01:46,000 --> 00:01:55,120 Still mostly Marcus. Oh, are you done? Yeah, that's Marcus done. 15 00:01:56,400 --> 00:02:00,400 That's a little hint. I'm Stephanie. I'm the employee of the Month at Maddus Coffee 16 00:02:00,400 --> 00:02:05,520 and I'm a hot mess this morning, officially. That's okay. Yeah. We like you if you're a hot 17 00:02:05,520 --> 00:02:11,600 mess, cold mess, lukewarm mess. As long as I'm always a mess. That's how we like you. We'll like 18 00:02:11,600 --> 00:02:17,040 you even if you're clean. It's fine. One of these days you'll see me. Freshly showered. 19 00:02:18,240 --> 00:02:24,160 Ready to go. With clean clothes. All of it. Yeah, it's one of those days. We're having 20 00:02:24,160 --> 00:02:30,720 breakfast beers. That's true. You guys are. Hair of the dog. I'm having a breakfast coffee. 21 00:02:30,720 --> 00:02:37,920 Which is nice too. Yeah. And today is a, it's a Marcus episode, guys. Yeah, this is going to be 22 00:02:37,920 --> 00:02:42,400 an interesting one, speaking of you being a Good Food Award winner. This year, the Good Food Award 23 00:02:42,400 --> 00:02:48,560 winners were just announced for 2023. Two of them are from Illinois. I hope there's not more from 24 00:02:48,560 --> 00:02:53,600 Illinois that we missed. No. Good. But two of the coffee companies, not general food, but specifically 25 00:02:53,600 --> 00:03:01,040 two coffee companies from Illinois. That's kind of huge, right? So we decided to promote Illinois 26 00:03:01,040 --> 00:03:07,520 Good Food Award winners by buying both of those coffees. So we've got Pedestrian Coffee, which is 27 00:03:07,520 --> 00:03:14,240 Chicago based and Goshen Coffee, which is near St. Louis in Illinois. So that brings a total to six. 28 00:03:14,240 --> 00:03:20,160 Good Food Award winners in Illinois. Yes. Total. That's it. Yeah. Cause you have Goshen, 29 00:03:20,160 --> 00:03:28,240 Pedestrian, Modest, Metric, Metropolis. Metropolis won one? They won one. Okay. 30 00:03:28,240 --> 00:03:35,600 And Intelligencia. Huh. That's it, huh? Only those six? Wow. Wow. You're in good company. Yeah. So 31 00:03:35,600 --> 00:03:41,920 it's really, it is really a company and the Good Food Awards have gotten a lot bigger now. They are 32 00:03:41,920 --> 00:03:47,520 the sister company or there's some, there's some like sister relationship between the Good Food 33 00:03:47,520 --> 00:03:54,880 Awards and the James Beard Foundation. Oh, big deal. Yeah. So when we won in 2021, like the executive 34 00:03:54,880 --> 00:04:01,040 director of the James Beard Foundation, like kicked off our event. It's really cool. And now it's a, 35 00:04:01,040 --> 00:04:05,840 it's a huge event. There's 18 different categories, 19 different categories, maybe this year, 36 00:04:06,400 --> 00:04:12,080 everything from like cider to charcuterie to cheese to coffee. And it's all good food. It's 37 00:04:12,080 --> 00:04:18,240 all sustainably produced food. So like even getting in the door to like make a submission 38 00:04:18,240 --> 00:04:24,240 is like really, really hard. And then it has to be incredibly delicious and like really high quality 39 00:04:24,240 --> 00:04:30,320 from there to even be considered for, for, so it's like sustainability first and then quality 40 00:04:30,880 --> 00:04:36,000 is like the ultimate determining factor for who wins. So it's very, very prestigious award. 41 00:04:36,000 --> 00:04:40,800 So you submit your, your product, your coffee, whatever. Then if you make it through the first 42 00:04:40,800 --> 00:04:47,760 round, you have to then submit additional documentation that your product is either 43 00:04:47,760 --> 00:04:53,680 certified organic, certified fair trade, or it is, if you don't have those certifications, 44 00:04:53,680 --> 00:05:01,040 you still have to submit proof that that product was grown following either fair trade organic or 45 00:05:01,040 --> 00:05:08,000 some sort of sustainable farming practices. So we have to go back to our importer who has to go back 46 00:05:08,000 --> 00:05:14,960 to the farm and get all of that information, like very specific details on how the coffee was grown 47 00:05:14,960 --> 00:05:20,720 and like how their workers are paid and how their workers. So it's like, it's really fascinating 48 00:05:20,720 --> 00:05:26,880 to learn all of that background, but it is, they are really making sure that these products are 49 00:05:27,600 --> 00:05:33,280 doing something good for the environment in the world to begin with. Yeah. And that was actually 50 00:05:33,280 --> 00:05:36,880 the, the good food awards themselves are not without controversy. I know there's some James 51 00:05:36,880 --> 00:05:43,280 Beard, like controversy too, but for good food awards and for coffee in particular, like that's 52 00:05:43,280 --> 00:05:48,720 the, that's the really like tough one. They're all, you know, sort of packaged goods and all that 53 00:05:48,720 --> 00:05:55,360 stuff, but like coffee is a good food award and coffee is like a particularly like noteworthy 54 00:05:55,360 --> 00:06:01,840 thing because of all that traceability. There's a lot of coffees that are not traceable. There's a 55 00:06:01,840 --> 00:06:07,200 lot of coffees that are grown with a ton of chemicals. I mean, just like any agricultural product 56 00:06:07,200 --> 00:06:13,680 on a large scale, you figure coffee is so huge globally that there's going to have those large 57 00:06:13,680 --> 00:06:20,000 macro mass produced, just like you see, you know, especially us in the Midwest, you drive like 10 58 00:06:20,000 --> 00:06:27,440 minutes, any direction outside of Chicago and you're in big ag land. Yeah. All it is, is same 59 00:06:27,440 --> 00:06:32,000 thing with the James Beard award is my understanding is that it's just bragging rights because it's 60 00:06:32,000 --> 00:06:38,560 like an Emmy, right? It's like, it's like, it's your peers that judge you. So it's like, but coffee 61 00:06:38,560 --> 00:06:42,320 now there was a, and we'll talk about that controversy. They changed their, their judging 62 00:06:42,320 --> 00:06:48,400 criteria at some point, kind of in the past few years, but it always kind of started out as like 63 00:06:48,400 --> 00:06:54,480 a jury of your peers. That's cool. Like which the best was blind tasting. And then the traceability 64 00:06:54,480 --> 00:07:01,520 came second. So it started in 2011, the first group of finalists or like a who's who of coffee 65 00:07:01,520 --> 00:07:05,520 roasters. And these were when they were still independent for the most part. So we had Allegro, 66 00:07:05,520 --> 00:07:11,760 has heard of Allegro? That's Whole Foods brand now. Altira, which is in Wisconsin. I think that was 67 00:07:11,760 --> 00:07:17,520 the one that was like anodyne changed to, is either anodyne or collectivo was Altira. I don't 68 00:07:17,520 --> 00:07:22,000 think it was anodyne. Wasn't anodyne always? It wasn't, no, so it must've been collectivo. 69 00:07:22,000 --> 00:07:28,320 Okay. Cause we just did that episode at anodyne. Okay. Then Barrington coffee roasters, blue bottle, 70 00:07:29,600 --> 00:07:34,640 Carobo, I've never heard of them, Quava was there beginning 2011 as a finalist, 71 00:07:34,640 --> 00:07:38,080 Counter Culture, Cuvie coffee roasters, which is in Austin. You guys heard of them? 72 00:07:38,640 --> 00:07:42,160 Fucking awesome. These are all coffee roasters. Have you heard of these people? I've heard of 73 00:07:42,160 --> 00:07:47,520 some of them. I have not heard of all of them. Echo, I don't know if that's like the clothing 74 00:07:47,520 --> 00:07:53,600 where or not, but it's spelled the same way. George Howell, of course, Gimme Coffee, Heart, 75 00:07:54,240 --> 00:08:01,680 Intelligencia, Clatch, which I think we did on the one episode. Yeah. Madcap, Montana coffee 76 00:08:01,680 --> 00:08:09,840 traders, Noble, Orins, which our friend and fellow podcaster, Kevin Sinott just told you to go to 77 00:08:09,840 --> 00:08:15,360 in New York. Yes. Orins was there as a finalist. Oh, what is Kevin Sinott's podcast? What was it 78 00:08:15,360 --> 00:08:21,520 called? It is called, oh, wait, I'll find it. Keep talking and I'll find it. Yeah, I just want to 79 00:08:21,520 --> 00:08:26,480 make sure we give Kevin a shout out. It was so cool to meet him. PC's, Public Domain, Ritual, 80 00:08:26,480 --> 00:08:33,120 and Wrecking Ball were the original cast of finalists. There were 10 winners that year 81 00:08:33,120 --> 00:08:38,320 and it was Barrington, Blue Bottle, Counter Culture, George Howell, Noble, and Public Domain. 82 00:08:38,320 --> 00:08:43,600 One thing I want to say about the winners too is it's regional. So there's five regions and there's 83 00:08:43,600 --> 00:08:47,840 what, three winners from each region every year now? Usually the top three, but evidently if there's a tie, 84 00:08:47,840 --> 00:08:54,480 then they make it four. So that's part of it too is why there's, I mean, there's 10 winners, but 85 00:08:54,480 --> 00:09:00,080 back then it was maybe the regions were different, but nowadays it's five regions, the top three from 86 00:09:00,080 --> 00:09:05,920 each region. Cool. It's really fun to look at that website too and see all the winners in all the 87 00:09:05,920 --> 00:09:11,840 categories. So many really interesting foods and beverages. Yeah, they've got like cheese and beer 88 00:09:11,840 --> 00:09:18,720 and all of these other, basically any, it's so many different food categories, but it's a great way to 89 00:09:18,720 --> 00:09:24,400 see what people are doing and to find other companies that are doing really cool stuff 90 00:09:24,400 --> 00:09:29,280 with their products. Yeah, and it's all about sustainability and quality and sort of that cycle 91 00:09:29,280 --> 00:09:34,160 when it comes to food of like you can empower people and lift people up and still have a really 92 00:09:34,160 --> 00:09:42,560 high quality product and it becomes a virtuous cycle of like consumption and lifting the producers 93 00:09:42,560 --> 00:09:51,200 up. So the concept of good food is great. I really love what they're about. 100 unique individual 94 00:09:51,200 --> 00:09:58,720 coffee roasters in the history since 2011. Have won a good food award. Wow. Yeah, it's a small, 95 00:09:58,720 --> 00:10:06,640 small but a, you know, but mighty crowd. Did you find his podcast? Yes, the podcast is Coffeeist. 96 00:10:06,640 --> 00:10:12,400 Okay, that's what it is. And it's Ken Davids and Kevin Sinat. It was so cool to meet him the other 97 00:10:12,400 --> 00:10:16,800 day. What an interesting guy. He's a very interesting guy. He's great. He's the one who introduced us to 98 00:10:16,800 --> 00:10:23,200 George Howell from that one episode that we did back then when we were at the SEA Expo in Boston. 99 00:10:23,200 --> 00:10:30,000 And Ken Davids started coffee review. Oh, okay, cool. Yeah. Um, that's interesting. Get those guys 100 00:10:30,000 --> 00:10:37,440 talking. Yeah, Kevin Sinat, but he started Coffee Fest in Chicago. He's, you know, he's a guy. He's 101 00:10:37,440 --> 00:10:44,400 not Coffee Fest, Coffee Con in Chicago. Right. He's a coffee dude, been a coffee dude for a long time. 102 00:10:44,400 --> 00:10:50,400 Yeah, he's got a good palate. He likes a coffee. Yeah, he likes tarpetsil. So controversy in the 103 00:10:50,400 --> 00:10:58,720 Good Food Awards. You guys want to hear some controversy? I love a controversy. Spill the tea. They moved to Portland in 2023 from San Francisco. 104 00:10:58,720 --> 00:11:02,480 So this year it's starting out. They're like, you know what, we're just moving to Portland. 105 00:11:02,480 --> 00:11:07,760 Did they partner with the SEA Expo this year? Because they were happening, the Good Food Awards 106 00:11:07,760 --> 00:11:12,080 were happening at the same time. Oh, it's possible. Because they like to tie in with like other industry 107 00:11:12,080 --> 00:11:17,360 events, particularly around coffee. So, um. I don't know if it was the exact same weekend, but I know 108 00:11:17,360 --> 00:11:22,000 that both just happened. So I was wondering. Because they liked it. I just found out that they 109 00:11:22,000 --> 00:11:26,800 sometimes time it with like the Roaster Champs. And I was going down that rabbit hole of like, 110 00:11:26,800 --> 00:11:32,880 of coffee champs. It's like barista, roaster tasting, all that shit. You know, there's like a ton of, 111 00:11:32,880 --> 00:11:37,200 this is just so you guys know, you listeners, this is going to be like coffee nerd episode. 112 00:11:37,200 --> 00:11:42,480 We're getting into like some real detailed shit here. All right, I'm here for it. So, um, yeah, they, they, 113 00:11:42,480 --> 00:11:46,000 they tie that with like the World Barista Championships, if it's in the United States, 114 00:11:46,000 --> 00:11:51,040 or just like the US version of it. So coffee and Good Food Awards go back to the beginning. 115 00:11:52,080 --> 00:11:58,960 Um, 2011, this is the inaugural year. This is the, the, the initial controversy. This is where 116 00:11:59,760 --> 00:12:04,400 so many coffee roasters submitted just their best coffee. They were told to submit their best coffee 117 00:12:04,400 --> 00:12:09,680 and then got disqualified after they were in like the finalist position. They were prevented from 118 00:12:09,680 --> 00:12:16,480 winning their category because it wasn't sustainable. Oh, so they weren't, they did not tell them that 119 00:12:16,480 --> 00:12:20,240 upfront. Yeah. And it was kind of unclear. It wasn't really documented. So a lot of people were, 120 00:12:20,240 --> 00:12:24,480 you know, there's a lot of back and forth, a lot of controversy back then. So, um, 121 00:12:24,480 --> 00:12:29,200 that would really suck for one of those coffee roasters. Yeah. And they were like, well, there 122 00:12:29,200 --> 00:12:33,280 was a lot of back and forth between the roasters. They were like, well, if you're your guidelines, 123 00:12:33,280 --> 00:12:39,200 then no coffee can be, you know, sustainable. And so they really documented into what it is now, 124 00:12:39,200 --> 00:12:44,720 where it's like fair trade standards, organic standards. Back then, the, the idea of sustainability 125 00:12:44,720 --> 00:12:49,360 is defined as producers earn a significant profit from the sale of their coffee and are able to 126 00:12:49,360 --> 00:12:56,560 invest, not just subsist. So yeah, there was no coffee that met that criteria, especially in Kenya 127 00:12:56,560 --> 00:13:02,480 at the time. Also, um, the, the use of pesticides, herbicides, um, and all that stuff. It was like, 128 00:13:02,480 --> 00:13:08,640 it cannot be synthetic. It has to be organic, um, or, um, sparingly. And now there's even 129 00:13:08,640 --> 00:13:13,680 use around fungicide because coffee rust is such a bad fucking thing. Yeah. We did have to list, 130 00:13:13,680 --> 00:13:21,920 um, what, what specific products they would use if they use any, any chemical products, 131 00:13:21,920 --> 00:13:26,960 we had to list specifically what those were. Wow. So intense. Yeah. And if they were, 132 00:13:26,960 --> 00:13:32,720 cause they wanted to know if they're natural or synthetic or whatever. Yeah. And so now, um, 133 00:13:32,720 --> 00:13:38,240 it's coffee has to be produced in a way that is not damaging to the ecosystem. Um, and it's 134 00:13:38,240 --> 00:13:43,040 being preserved. So the land is being preserved for future generations. That's kind of like 135 00:13:43,040 --> 00:13:50,000 the guideline now. And in 2014, there was a scoring issue. Here's some more controversy. 136 00:13:50,000 --> 00:13:53,520 Ooh, a scoring issue. Scoring issue. You guys know, Madcap coffee roasters. 137 00:13:54,880 --> 00:13:58,560 They are in Grand Rapids, Michigan. We stopped there. We've stopped there a few times on our 138 00:13:58,560 --> 00:14:04,800 way up to the Mackinac Island. Yeah. 2014, they, a scoring issue and like their databases, 139 00:14:04,800 --> 00:14:12,400 they won on their score, but did not find out, um, until after the awards had happened. 140 00:14:12,400 --> 00:14:16,240 And so then they got an email like blast later, like a couple months later, like, 141 00:14:16,240 --> 00:14:21,200 Oh, Hey, we messed up. Oh no. You actually did win. Well, remember how they did the opposite to us. 142 00:14:21,200 --> 00:14:26,240 They sent us an email saying we were a finalist after we got an email saying that we weren't a 143 00:14:26,240 --> 00:14:30,720 finalist. Then we got another email saying we were a finalist and Marcus was like, what is the deal? 144 00:14:30,720 --> 00:14:36,400 And they're like, oops, sorry, you're not a finalist. Oh yeah. That was my personal controversy. 145 00:14:36,400 --> 00:14:42,640 So that was actually 2020. This is the year that we got our first communication from Good Food 146 00:14:42,640 --> 00:14:49,760 Awards, that we were high scoring coffee means we were in the top 30 of coffee submitted that year. 147 00:14:49,760 --> 00:14:57,120 There was a, another, another data mistake. And what ended up happening is they announced 148 00:14:57,120 --> 00:15:01,440 them as finalists announced them as winners. They just gave everybody that was a finalist, 149 00:15:01,440 --> 00:15:08,240 a winner slot. So that was the first year that 27 winners happened. That was 2020 150 00:15:09,120 --> 00:15:16,960 and we were a high score. So we were like either 28, 29 or 30, and we didn't win in 2020. 151 00:15:16,960 --> 00:15:20,720 We were like number six in our region. Basically it was what the situation was 152 00:15:20,720 --> 00:15:25,360 cause Marcus was able to get the information from them by digging in a little closer, but 153 00:15:25,360 --> 00:15:29,840 we were number six out of when we needed to be top five. Yeah. That was so frustrating. 154 00:15:29,840 --> 00:15:35,040 So it's like, it's like, yeah, you get fucking nothing, nothing, no recognition for that. It 155 00:15:35,040 --> 00:15:43,760 was great. So who's doing the data analysis? Like, well, you know, a couple of times there's so many 156 00:15:43,760 --> 00:15:49,280 submissions, like literally there's like 4,000 submissions, you know, from, and it's like 2000 157 00:15:49,280 --> 00:15:55,840 and manufacturers, like this is such a monumental effort to do this. So I get it, but yeah, that was, 158 00:15:55,840 --> 00:16:03,040 that was a sad year. It's that huge controversy in my world. And the funny, this is what's so funny 159 00:16:03,040 --> 00:16:06,720 about like good food award, having won one and same thing with James Spirit. As I understand it's 160 00:16:06,720 --> 00:16:12,640 like, it feels great when you win one and everybody likes what you do. And then like you don't win the 161 00:16:12,640 --> 00:16:18,240 next year and it feels terrible. And we all are trying, but we're all like, nobody wants to lose 162 00:16:18,240 --> 00:16:23,280 like winning is great, but nobody wants to like not win again. And as far as I can tell, we've all 163 00:16:23,280 --> 00:16:28,960 been trying forever. You know, how many coffee companies have won more than once? Do you know? 164 00:16:28,960 --> 00:16:32,640 There's a couple out there that are always fucking winning. And like, could you just stop, 165 00:16:33,600 --> 00:16:39,760 can you stop being like that kid who always has to raise their hand and know the right answer in 166 00:16:39,760 --> 00:16:46,320 class? Do you always have to be onyx? And I didn't win this year though, right? I don't know. 167 00:16:46,320 --> 00:16:50,560 PTs is always fucking winning. That's pretty good. They always win. What's the other one? There's 168 00:16:50,560 --> 00:16:56,160 one in Wisconsin, JBC. JBC has won a bunch. They're always winning. I mean, but PTs is even back from 169 00:16:56,160 --> 00:17:01,360 the original, right? That's what I'm saying. They're like always winning. So in 2023, this was when 170 00:17:01,360 --> 00:17:06,800 more Illinois roasters won, really excited about Goshen and Pedestrian. I feel like it's important 171 00:17:06,800 --> 00:17:12,000 for Marcus to not be a one hit wonder. I know that he's a great roaster. I know you can nail it again. 172 00:17:12,000 --> 00:17:18,320 I know I scored well. They told me I did well. But it sounds like it would be to win twice. It's hard. 173 00:17:18,320 --> 00:17:23,120 Seems like it would be really difficult. Which brings me to Goshen. Oh wait, can I just remind, 174 00:17:23,120 --> 00:17:29,040 when we did our Juneteenth episode, Beanfruit, he was the winner too. Oh really? Yeah, so let's 175 00:17:29,040 --> 00:17:34,240 give Beanfruit a little reminder shout out if you want to try a good food war to winner. Yeah, so 176 00:17:34,240 --> 00:17:38,800 that brings us to Goshen, right? You're talking about people that are winning multiple times. 177 00:17:38,800 --> 00:17:44,480 All right, so Goshen technically started in 2002, but it was just some guy, Matt Herner, 178 00:17:44,480 --> 00:17:51,360 did nothing really with it. But one guy, a customer, very dedicated, loyal customer named Jay Beard, 179 00:17:52,160 --> 00:17:56,880 loved the coffee so much that when Matt gave up and he's like, I'm going to close, I'm moving, 180 00:17:56,880 --> 00:18:02,800 whatever, I'm going to shut it down. Jay's like, no, I'm buying your company. Wow. And he bought it. 181 00:18:02,800 --> 00:18:09,760 I just saw a picture of this guy on their Instagram. He looks like a fun, nerdy kind of coffee guy. 182 00:18:09,760 --> 00:18:16,000 That's great. I want to meet him. Yeah, he's listed as... So his name is Jay. Jay. When did he buy it? 183 00:18:16,000 --> 00:18:21,760 I think he's just the money guy because like his job, like his title is listed as... Maybe I didn't 184 00:18:21,760 --> 00:18:28,560 see him then. His wife's husband, Julie Beard. It's a woman-run company now. Oh. Later because 185 00:18:28,560 --> 00:18:34,480 apparently the men that started it and bought it and whatever couldn't run it. A tale as old as time. 186 00:18:34,480 --> 00:18:38,880 A little theme here going on in the coffee industry maybe. The guys who are the creative dreamers, 187 00:18:38,880 --> 00:18:44,320 but then it's time to run a business and they're like... Somebody's got to step up. Somebody's got 188 00:18:44,320 --> 00:18:51,680 to step up and run the business. His job is listed as real estate and on the Goshen website. He's 189 00:18:51,680 --> 00:18:59,440 like a real estate guy and a husband. Wait, what does that mean? I don't know. Is he a realtor? 190 00:18:59,440 --> 00:19:06,480 Yeah, he's just like has money. Wait, their last name is Jay Beard. Is this just a coincidence? 191 00:19:06,480 --> 00:19:09,920 Oh, that's funny. Yeah, that's funny. I thought you were going to say James Beard bought the 192 00:19:09,920 --> 00:19:18,160 coffee company. No, James has been long gone. His wife is just listed as like the wife in design, 193 00:19:18,160 --> 00:19:22,480 but what does that mean? So social? Who's the roaster? I don't know. Well, wait, we're going 194 00:19:22,480 --> 00:19:30,160 to get to the fucking roaster. The roaster's best. Then her sister is Jennifer Hewley. She's the CEO. 195 00:19:30,160 --> 00:19:35,760 She runs the place. And then Mike Bergen is the cafe ops guy. He's married to the CEO. So a little 196 00:19:35,760 --> 00:19:41,760 bit of nepotism, but that's okay. It just sounds like two married couples. Right. You know who 197 00:19:41,760 --> 00:19:49,920 that's like? Kindred. Kindred's got two married couples. Right. So it's this family and I imagine 198 00:19:49,920 --> 00:19:53,920 that the guy buys it and he's got the money and he's got the wife and then he's like, you know, 199 00:19:53,920 --> 00:19:58,480 my sister and husband, they always wanted to run a cafe. They'll run it. So then everybody's happy. 200 00:19:58,480 --> 00:20:03,120 We got a job. We got people that bought it. They love the coffee. Everybody's happy. They hire in 201 00:20:03,120 --> 00:20:10,080 2012 a guy named Argus Keppel. Argus? Argus Keppel. Maybe that's who I saw on the Instagram then. 202 00:20:10,080 --> 00:20:14,000 Keppel. He doesn't work there anymore. Oh, who's the guy I saw on Instagram? We're going to get to 203 00:20:14,000 --> 00:20:18,480 him. I just saw him wearing a necklace. I love this. This is like a good food awards necklace. 204 00:20:18,480 --> 00:20:23,200 Oh, how come you didn't get a necklace? I got one. You got two. You just don't wear it. I wore it 205 00:20:23,200 --> 00:20:28,480 every fucking day for a week underneath my shit. Just like bare skin next to your heart. It was 206 00:20:28,480 --> 00:20:34,640 great. I loved it. It felt so good. Okay. I'm just going to shut up about the pictures until you tell 207 00:20:34,640 --> 00:20:41,520 me who it was in the picture. Argus started in 2012. Guy just was super competitive and started 208 00:20:41,520 --> 00:20:46,960 putting Goshen into US barista champs. The stuff we're talking about at the top of the hour. 209 00:20:48,800 --> 00:20:57,280 The barista champs, the tasting champs, guy's super into fucking coffee. 2012. I find out that for 210 00:20:57,280 --> 00:21:04,320 three years he was their lead roaster until 2015 and then they made him a partner. Oh. Yeah. 211 00:21:04,320 --> 00:21:10,160 Now he's like a partner. He's really put Goshen on the map. Meanwhile, there's another company 212 00:21:10,160 --> 00:21:16,960 kind of happening in the St. Louis area. You guys heard of Caldy? Yeah, we have heard of Caldy. 213 00:21:16,960 --> 00:21:22,480 Did we do an episode on them? No, but we did talk briefly about Caldy when you did the Caldy goats 214 00:21:22,480 --> 00:21:27,120 episode. I was like, isn't there a coffee company named Caldy? You're like, there is a coffee company 215 00:21:27,120 --> 00:21:36,160 called Caldy. Yeah, they won a good food award in 2015. Okay. Okay. The roaster, as far as I could 216 00:21:36,160 --> 00:21:43,680 tell, is the current roaster. At Goshen? Oh, he jumped ship. Right. That's the controversy. 217 00:21:44,320 --> 00:21:48,880 What's controversial? People change jobs. People change jobs. 218 00:21:48,880 --> 00:21:58,080 I'm trying to understand the controversy here. No, there's no controversy. Marcus has just spilled 219 00:21:58,080 --> 00:22:07,840 the deep tea. Argus, he's at Goshen. Tony's at Caldy. Tony wins his first. He was a finalist in 220 00:22:07,840 --> 00:22:21,840 2011, 2012, and 2015. They're a good food award winner is when they won. They hired Tony in 2019 221 00:22:21,840 --> 00:22:32,640 at Goshen. They did a whole rebranding. Prior to 2019, they had a whole Rosie the Riveter vibe 222 00:22:32,640 --> 00:22:37,360 going on. Then they rebranded into this psychedelic. They hired a company out of St. 223 00:22:37,360 --> 00:22:45,200 Louis, an advertising firm. I looked into where Goshen came from. I think it's the advertising 224 00:22:45,200 --> 00:22:50,560 company that came up with the new word, which is good shit energy. That's not what it stands for. 225 00:22:51,600 --> 00:23:02,640 Good shit energy. I like it. I mean, it stands for, yeah. A little industry circle. This is a 226 00:23:02,640 --> 00:23:08,480 really weird loop because we're in Illinois, right? You remember Joe Maracco? Joe Maracco for you, 227 00:23:08,480 --> 00:23:15,600 Steph. He's like Kevin Sinott. He's a big coffee guy. He gets around. He's vocal on the internet. 228 00:23:15,600 --> 00:23:20,080 Yeah, he's very vocal on the internet. Lots of people know him, know of him, have met him. 229 00:23:21,280 --> 00:23:25,760 He worked at Cafe Imports. He was an importer for a while. He was a coffee trader. 230 00:23:25,760 --> 00:23:30,240 But yeah, he's just really involved in the online community, so a lot of people know him and know 231 00:23:30,240 --> 00:23:39,040 of him. But in 2011, the same time working with Tony, he was a barista and Joe Maracco won 232 00:23:40,160 --> 00:23:45,040 regional US barista championship, which is kind of small. Small world because we worked with Joe. 233 00:23:45,040 --> 00:23:49,120 Joe helped us when we were first getting started, some of our first coffees and specialty coffees 234 00:23:49,120 --> 00:23:54,480 that we were importing when he worked at Cafe Imports. The coffee industry is really incestuous, 235 00:23:54,480 --> 00:24:01,520 isn't it? It really is. It's small, right? It's small, yeah, it is. So between 2015 and 2019, 236 00:24:01,520 --> 00:24:06,320 this guy Tony, he wins, I think what happens from the timeline I can piece together, he wins his 237 00:24:06,320 --> 00:24:14,480 Good Food Award. He leaves to go work at the Roasters Guild Executive Council handling 238 00:24:14,480 --> 00:24:18,560 competitions. This guy's like super into competitions. I can't wait to try their coffee. 239 00:24:18,560 --> 00:24:22,160 You know, it's funny because it does kind of come around to this thing that we see a lot 240 00:24:22,160 --> 00:24:28,560 in coffee. You know, you have these people who have money or like marketing backgrounds, 241 00:24:28,560 --> 00:24:34,080 and they have these coffee companies. But it sounds like in this case, what they decided to do is 242 00:24:34,080 --> 00:24:40,880 really go hard on the specialty coffee angle rather than what we've seen, which was like, 243 00:24:40,880 --> 00:24:46,240 let's go hard on the packaging or the Instagram or the marketing side. It sounds like- 244 00:24:46,240 --> 00:24:49,840 And they sell in grocery stores, they're at Schnooks, so they're in a lot of stores. So 245 00:24:49,840 --> 00:24:53,040 just Southern Illinois area, they're doing pretty well. 246 00:24:53,040 --> 00:24:53,840 Good for them. 247 00:24:53,840 --> 00:24:55,360 Yeah, so it's a big deal. 248 00:24:55,360 --> 00:24:57,680 Their packaging though is pretty fucking cool. 249 00:24:57,680 --> 00:24:58,480 Yeah, it's awesome. 250 00:24:58,480 --> 00:24:59,680 This box is awesome. 251 00:24:59,680 --> 00:25:04,320 Yeah, and the whole brand is great. And if you like Caldy around Good Food Award winning time, 252 00:25:04,320 --> 00:25:07,120 you'll like Goshen because it's the same roaster. 253 00:25:07,120 --> 00:25:08,800 It's the same dude, yeah. That's cool. 254 00:25:08,800 --> 00:25:09,680 So he knows his shit. 255 00:25:09,680 --> 00:25:11,040 Good. Good for them. 256 00:25:11,040 --> 00:25:15,760 And now as far as I can tell, Tony possibly now has won two Good Food Awards. 257 00:25:15,760 --> 00:25:17,040 At two different companies. 258 00:25:17,040 --> 00:25:17,920 At two different companies. 259 00:25:17,920 --> 00:25:18,880 That's pretty cool. 260 00:25:18,880 --> 00:25:20,800 Right. Possibly. 261 00:25:20,800 --> 00:25:21,840 I'm looking up there at coffee now. 262 00:25:21,840 --> 00:25:23,360 And I'm super fucking jealous, but I want to- 263 00:25:23,360 --> 00:25:26,640 Yeah, there it is. There he is. There's Tony. Let me show you a picture of him. 264 00:25:27,760 --> 00:25:32,240 And you just, again, he's probably been trying for the last six years since- 265 00:25:32,240 --> 00:25:32,960 Doesn't he speak? 266 00:25:32,960 --> 00:25:33,440 Yeah. 267 00:25:33,440 --> 00:25:38,320 Or whatever, seven years, right? Since 2015, he's probably been trying to win again. 268 00:25:39,440 --> 00:25:42,400 You don't just stop for seven years and then try and win on your first try. 269 00:25:42,400 --> 00:25:42,960 Right. 270 00:25:42,960 --> 00:25:44,800 You try every fucking year. 271 00:25:44,800 --> 00:25:45,280 Yeah. 272 00:25:45,280 --> 00:25:47,280 So give the guy credit. 273 00:25:47,280 --> 00:25:48,160 That's cool. 274 00:25:48,160 --> 00:25:53,120 This is a picture on their Instagram of Tony at the US Roasting Competition. 275 00:25:53,120 --> 00:25:57,040 Why aren't you participating in the US Roasting Competition? 276 00:25:57,040 --> 00:25:58,080 We'll get to that too. 277 00:25:58,080 --> 00:26:02,640 I actually have a segment in my episode of why I don't participate in the US Roasting Competition. 278 00:26:02,640 --> 00:26:03,200 Can you look here? 279 00:26:03,200 --> 00:26:05,360 Did you look at all the fucking rules, man? 280 00:26:05,360 --> 00:26:05,760 No. 281 00:26:05,760 --> 00:26:07,120 I don't follow rules very well. 282 00:26:07,120 --> 00:26:07,760 I do want to know- 283 00:26:07,760 --> 00:26:09,760 There's a whole form and sheet and you got to read. 284 00:26:09,760 --> 00:26:11,120 I do want to know the rules. 285 00:26:11,120 --> 00:26:13,120 Here, if you give that sheet to me, I'll fill it out. 286 00:26:14,240 --> 00:26:16,000 I'm like the filler out or a paperwork. 287 00:26:16,000 --> 00:26:19,360 So it sounds like what you're saying is the reason why you're not competing in US Roaster 288 00:26:19,360 --> 00:26:22,960 Competition is because I haven't helped you get there. 289 00:26:22,960 --> 00:26:24,240 I don't know how to even get in the door. 290 00:26:24,240 --> 00:26:24,720 There's no- 291 00:26:24,720 --> 00:26:27,280 You're the best team, I swear to God. 292 00:26:28,240 --> 00:26:30,160 You just keep roasting your coffee, buddy. 293 00:26:30,160 --> 00:26:31,520 I like roasting coffee. 294 00:26:31,520 --> 00:26:32,020 Yeah. 295 00:26:32,960 --> 00:26:35,600 You tell me your dreams and I'll make them happen, Marcus. 296 00:26:36,560 --> 00:26:37,520 As long as you keep buying- 297 00:26:37,520 --> 00:26:38,400 You can just help me show up on time. 298 00:26:38,400 --> 00:26:38,960 It's fine. 299 00:26:38,960 --> 00:26:43,120 As long as you keep letting me buy film camera equipment. 300 00:26:43,120 --> 00:26:43,600 Yeah. 301 00:26:43,600 --> 00:26:44,000 That's great. 302 00:26:44,000 --> 00:26:44,880 That we can't afford. 303 00:26:44,880 --> 00:26:46,000 Dream team. 304 00:26:46,000 --> 00:26:47,360 So no, this is the guy. 305 00:26:47,360 --> 00:26:48,240 This is him at Expo. 306 00:26:48,240 --> 00:26:49,040 This is great. 307 00:26:49,040 --> 00:26:52,000 Marcus just let me buy a stereoscopic camera this morning. 308 00:26:52,000 --> 00:26:52,880 Did I tell you that? 309 00:26:52,880 --> 00:26:53,280 Oh my God. 310 00:26:53,280 --> 00:26:54,800 Oh yeah, I did just tell you that, didn't I? 311 00:26:54,800 --> 00:26:56,480 Before we started recording. 312 00:26:56,480 --> 00:27:00,000 I can't wait to start taking stereoscopic pictures at the warehouse and putting them 313 00:27:00,000 --> 00:27:02,800 online and telling people, just go get funny glasses. 314 00:27:02,800 --> 00:27:04,400 You can view this in 3D. 315 00:27:04,400 --> 00:27:06,400 It'll be like you're at the warehouse. 316 00:27:06,400 --> 00:27:10,320 Because now you have like Google glasses and you can actually do VR in 3D. 317 00:27:10,320 --> 00:27:10,880 Yeah, but- 318 00:27:10,880 --> 00:27:11,840 You know, it's not serious stuff. 319 00:27:11,840 --> 00:27:12,400 Old school. 320 00:27:13,200 --> 00:27:13,680 You know what? 321 00:27:13,680 --> 00:27:15,040 I'm analog, baby. 322 00:27:15,040 --> 00:27:15,440 Baby. 323 00:27:15,440 --> 00:27:16,720 I am now analog. 324 00:27:16,720 --> 00:27:18,240 You know what else is analog? 325 00:27:18,240 --> 00:27:18,720 Walking. 326 00:27:19,280 --> 00:27:21,440 You know what walkers are called? 327 00:27:21,440 --> 00:27:22,800 Pedestrians. 328 00:27:22,800 --> 00:27:23,760 Yeah. 329 00:27:23,760 --> 00:27:25,120 All right, now we're onto pedestrian coffee. 330 00:27:25,120 --> 00:27:26,800 How about me keeping us on track? 331 00:27:28,240 --> 00:27:30,080 We love that segue, Marcus. 332 00:27:30,080 --> 00:27:30,480 Good job. 333 00:27:30,480 --> 00:27:31,040 Good job. 334 00:27:32,720 --> 00:27:36,000 I'm going to go like look at their Instagram right now, pedestrian. 335 00:27:36,000 --> 00:27:41,120 So pedestrian has got a long fucking history too, relatively speaking. 336 00:27:41,120 --> 00:27:42,400 This is the Chicago company. 337 00:27:42,400 --> 00:27:43,120 In Chicago? 338 00:27:43,120 --> 00:27:43,840 In Chicago. 339 00:27:44,960 --> 00:27:48,960 In 2019, it's technically when it was founded. 340 00:27:49,920 --> 00:27:51,360 And it was by Tim Taylor. 341 00:27:51,360 --> 00:27:53,840 If you know Tim Taylor, have you guys ever heard of Tim Taylor? 342 00:27:53,840 --> 00:27:54,480 No. 343 00:27:54,480 --> 00:27:55,760 Tim the coffee man, Taylor. 344 00:27:55,760 --> 00:27:57,120 I said I wouldn't do that. 345 00:27:58,800 --> 00:27:59,360 I did it. 346 00:27:59,360 --> 00:28:00,720 I'm sorry, Tim, if you listen. 347 00:28:01,440 --> 00:28:02,960 I'm sure he gets it all the time. 348 00:28:04,160 --> 00:28:07,600 So this is Tim's sophomore project. 349 00:28:07,600 --> 00:28:14,160 So Tim also started a little company called Ipsento in the city. 350 00:28:14,160 --> 00:28:14,960 Have you heard about that? 351 00:28:14,960 --> 00:28:15,520 No. 352 00:28:15,520 --> 00:28:16,160 Okay. 353 00:28:16,160 --> 00:28:17,520 Coffee Ambassadors. 354 00:28:19,840 --> 00:28:24,560 So the history of Tim, he's been in the coffee industry since 2006. 355 00:28:24,560 --> 00:28:31,280 And he started a direct trade coffee company called Coffee Ambassadors in 2006. 356 00:28:31,280 --> 00:28:36,080 In 2008, he merged with a coffee roastery and cafe called Ipsento. 357 00:28:36,080 --> 00:28:39,840 And then they just took over and became Ipsento Coffee Roasters. 358 00:28:39,840 --> 00:28:41,840 So he started an import business. 359 00:28:41,840 --> 00:28:42,640 Yeah. 360 00:28:42,640 --> 00:28:46,400 He was like the founder and CEO of like a direct trade coffee roastery. 361 00:28:46,400 --> 00:28:49,200 It was a small roastery operation called Coffee Ambassadors. 362 00:28:49,200 --> 00:28:50,800 But yeah, all direct trade. 363 00:28:50,800 --> 00:28:58,720 And then also he started working with the Alliance for Coffee Excellence, Cup of Excellence. 364 00:28:58,720 --> 00:29:00,080 Have you heard of those coffees? 365 00:29:00,080 --> 00:29:01,200 They're like, yeah. 366 00:29:01,200 --> 00:29:03,680 Cup of Excellence, yeah. 367 00:29:03,680 --> 00:29:07,040 And so the guy is just into coffee, man. 368 00:29:07,040 --> 00:29:09,600 It's like 2006 was like his jam. 369 00:29:11,200 --> 00:29:15,120 And he left US Airways to start this coffee importing and trading company. 370 00:29:16,240 --> 00:29:17,040 US Airways? 371 00:29:17,040 --> 00:29:19,200 Like the airplanes? 372 00:29:19,200 --> 00:29:19,680 Yeah. 373 00:29:19,680 --> 00:29:20,480 Was he like a... 374 00:29:20,480 --> 00:29:21,440 You don't have to talk to him. 375 00:29:21,440 --> 00:29:22,480 It's on his LinkedIn. 376 00:29:22,480 --> 00:29:25,280 Was he like a flight attendant or a pilot? 377 00:29:25,280 --> 00:29:26,160 Customer service. 378 00:29:27,440 --> 00:29:31,520 But Tim though, like really smart fucking guy. 379 00:29:31,520 --> 00:29:32,080 Smart, hardworking. 380 00:29:32,080 --> 00:29:36,640 Starts at Cento, starts this coffee trading company, has two cafes, killing it. 381 00:29:36,640 --> 00:29:41,760 They make $2 million in sales and revenue between those two cafes and his wholesale business. 382 00:29:41,760 --> 00:29:44,080 2018 runs into a speed bump. 383 00:29:44,080 --> 00:29:49,520 He invested heavily in this like one project, ended up I think overextending himself a little bit. 384 00:29:49,520 --> 00:29:54,160 And then needed to do a public fundraising effort, 385 00:29:54,800 --> 00:29:59,920 did not succeed in that public fundraising effort, and then sold to private equity in 2018. 386 00:29:59,920 --> 00:30:01,680 And then... 387 00:30:01,680 --> 00:30:03,280 Look, the lesson... 388 00:30:03,280 --> 00:30:06,400 Then they pushed him out, I think, shortly after that. 389 00:30:06,400 --> 00:30:09,600 Every lesson I've ever learned is stay away from private equity. 390 00:30:09,600 --> 00:30:12,400 Those fuckers will fuck you and have no problem. 391 00:30:12,400 --> 00:30:17,520 A funny little story about that, that same private equity is that those two cafes that they had, 392 00:30:17,520 --> 00:30:21,600 they shut down one of them in 2020 after... 393 00:30:21,600 --> 00:30:24,000 And it could just be a coincidence, but it was after 394 00:30:24,000 --> 00:30:29,360 all of the baristas started hanging Black Lives Matter in the windows. 395 00:30:29,360 --> 00:30:33,360 And then they just shut the cafe down and never reopened it. 396 00:30:33,360 --> 00:30:35,040 Could be a coincidence. 397 00:30:35,040 --> 00:30:35,760 I don't know. 398 00:30:35,760 --> 00:30:38,640 I mean, it could be a COVID thing too, but that sure is interesting. 399 00:30:38,640 --> 00:30:39,120 Right. 400 00:30:39,120 --> 00:30:39,760 Yeah. 401 00:30:39,760 --> 00:30:42,640 So according to an article I read, they were like... 402 00:30:42,640 --> 00:30:47,360 The baristas were unhappy, and so that was the private equity company. 403 00:30:47,360 --> 00:30:49,120 So now there's one at Cento left. 404 00:30:49,120 --> 00:30:50,720 And then Tim now has to... 405 00:30:50,720 --> 00:30:54,160 Well, he had two, and then I think one of them shut down. 406 00:30:54,160 --> 00:30:59,280 He's opening up a second one now, Pedestrian Coffee in the city. 407 00:30:59,280 --> 00:31:02,240 So that was 2018 and 19. 408 00:31:02,240 --> 00:31:06,640 He leaves like a phoenix rising from the ashes. 409 00:31:06,640 --> 00:31:11,040 Tim, he's super competitive too. 410 00:31:11,040 --> 00:31:12,400 He's like into coffee. 411 00:31:12,400 --> 00:31:13,600 He does Cup of Excellence. 412 00:31:13,600 --> 00:31:16,320 He's been on the board of the Cup of Excellence for six years. 413 00:31:16,320 --> 00:31:19,200 He's currently serving as treasurer of the Board of Excellence. 414 00:31:19,200 --> 00:31:20,880 The Board of Excellence. 415 00:31:20,880 --> 00:31:22,960 Or the Board of Excellence, the Cup of Excellence. 416 00:31:22,960 --> 00:31:24,800 I was going to say the Board of Excellence. 417 00:31:24,800 --> 00:31:25,440 I know. 418 00:31:25,440 --> 00:31:26,800 That's what they name themselves. 419 00:31:26,800 --> 00:31:28,080 Yeah, this is like the fucking... 420 00:31:30,560 --> 00:31:34,000 The roaster council, the Jedi council of wrestlers. 421 00:31:36,080 --> 00:31:37,600 But he's opening one in the Logan Theater, 422 00:31:37,600 --> 00:31:39,440 and they have one in another office building. 423 00:31:39,440 --> 00:31:41,280 No, they have the one in... 424 00:31:41,280 --> 00:31:45,600 It's on Belmont, right by the train tracks at the L station. 425 00:31:45,600 --> 00:31:46,480 Oh, okay. 426 00:31:46,480 --> 00:31:47,680 It's not in an office building. 427 00:31:47,680 --> 00:31:48,320 He must have shut... 428 00:31:48,320 --> 00:31:49,440 The first one that he... 429 00:31:49,440 --> 00:31:51,920 When he started in 2019 was like in an office building. 430 00:31:51,920 --> 00:31:54,560 Yeah, I think they just have the one on Belmont now. 431 00:31:54,560 --> 00:31:55,520 Okay, cool. 432 00:31:55,520 --> 00:31:57,280 Right now, at this moment. 433 00:31:57,280 --> 00:32:00,080 Yeah, and so I started getting into then Cup of Excellence, 434 00:32:00,080 --> 00:32:00,640 looking at that. 435 00:32:00,640 --> 00:32:04,320 These are all like online auctions and shit that like some of our importers work with. 436 00:32:04,320 --> 00:32:10,000 So I'm like, now this is like the breadcrumbs that they need to go travel to go find the farms and whatever. 437 00:32:11,040 --> 00:32:14,240 Yeah, I've seen the Cup of Excellence coffees. 438 00:32:14,240 --> 00:32:21,120 Yeah, and so this is like a weird story in a small world that we all like are in for 439 00:32:21,120 --> 00:32:26,960 for Good Food Award winners too, but Ipsento actually left its mark on me as a roaster. 440 00:32:26,960 --> 00:32:30,080 Do you remember that suburban coffee roaster event that we did? 441 00:32:30,640 --> 00:32:31,440 And the judges... 442 00:32:32,320 --> 00:32:33,600 Oh, one of them was from Ipsento. 443 00:32:33,600 --> 00:32:34,960 Was from Ipsento. 444 00:32:34,960 --> 00:32:35,760 Yeah, I remember that. 445 00:32:35,760 --> 00:32:40,000 And we did okay in that thing like somewhere in the middle. 446 00:32:40,000 --> 00:32:51,040 Let me say, okay, Marcus took, everybody was given 10 pounds of this one coffee or six pounds. 447 00:32:51,040 --> 00:32:51,520 Interesting. 448 00:32:51,520 --> 00:32:54,240 Some very small amount of this one coffee. 449 00:32:54,240 --> 00:32:55,360 So you get one roast. 450 00:32:55,920 --> 00:32:57,440 Okay, well, let's stop. 451 00:32:57,440 --> 00:32:59,200 Okay, Marcus came in third. 452 00:32:59,200 --> 00:33:01,840 But let me tell you about the people who came in first and second. 453 00:33:02,560 --> 00:33:07,280 The guy who came in first, I don't remember which one was first, which one was second, 454 00:33:07,280 --> 00:33:12,080 but one of them went and bought that same coffee in a 60 pound batch 455 00:33:12,080 --> 00:33:15,040 and kept roasting it to perfection. 456 00:33:15,040 --> 00:33:15,680 Cheater. 457 00:33:15,680 --> 00:33:16,240 Cheater. 458 00:33:16,240 --> 00:33:20,080 The second person took that six or 10 pounds, whatever it was, 459 00:33:20,720 --> 00:33:25,120 roasted one pound at a time on a sample roaster and turned in the one pound 460 00:33:25,120 --> 00:33:26,880 because all you had to do is turn in one pound. 461 00:33:26,880 --> 00:33:37,600 Okay, Marcus came in third, just threw it all in, did one batch, did his best on one batch, blind. 462 00:33:37,600 --> 00:33:39,680 Swing, Marcus. 463 00:33:39,680 --> 00:33:40,880 And came in third. 464 00:33:40,880 --> 00:33:41,520 Not bad. 465 00:33:41,520 --> 00:33:45,360 In my opinion, that's a fucking first place win. 466 00:33:45,360 --> 00:33:48,000 And I'm not just saying that because I like you. 467 00:33:48,800 --> 00:33:54,640 I'm saying based on the circumstances, if you're going to be the top of a one fucking, 468 00:33:54,640 --> 00:33:56,560 throw it in there and hope for the best. 469 00:33:56,560 --> 00:33:58,400 Sure. Yeah, one and done. 470 00:33:58,400 --> 00:33:58,960 One and done. 471 00:33:58,960 --> 00:34:00,640 I'm your fucking guy. 472 00:34:00,640 --> 00:34:01,280 Come on. 473 00:34:01,280 --> 00:34:03,200 So that's a winning roast to me. 474 00:34:03,200 --> 00:34:04,160 Oh my God. 475 00:34:04,160 --> 00:34:04,880 Yeah. 476 00:34:04,880 --> 00:34:08,640 So the funny thing is though, is that the judge that was there was a roaster. 477 00:34:08,640 --> 00:34:10,400 I don't know if he's like the head roaster or a roaster. 478 00:34:11,280 --> 00:34:14,480 And I asked him, like, so how could I have done better? 479 00:34:14,480 --> 00:34:15,840 And he's like, you needed more acidity. 480 00:34:15,840 --> 00:34:17,280 I'm like, well, how do I get more acidity? 481 00:34:17,280 --> 00:34:24,240 And so he told me kind of where at the point to that acidity is affected based on like a roast 482 00:34:24,240 --> 00:34:28,560 style of like how much heat you apply will increase or decrease the acidity in the cup later. 483 00:34:28,560 --> 00:34:29,680 So I was like, this is great. 484 00:34:29,680 --> 00:34:30,800 So it was a great experience. 485 00:34:32,240 --> 00:34:33,120 And he was right. 486 00:34:33,120 --> 00:34:36,720 And so I feel like that moment really left an imprint on me. 487 00:34:37,840 --> 00:34:43,360 So indirectly or whatever, Tim had his own little effect on my current roast. 488 00:34:43,360 --> 00:34:44,240 Aw, that's awesome. 489 00:34:45,680 --> 00:34:50,640 So I'm super excited for Tim to win a Good Food Award. 490 00:34:50,640 --> 00:34:51,040 We have both coffees. 491 00:34:51,040 --> 00:34:52,880 Wait, does he do the roasting himself? 492 00:34:52,880 --> 00:34:56,640 As far as I can tell, Tim is involved in roasting to a degree. 493 00:34:56,640 --> 00:34:57,200 Yeah. 494 00:34:57,200 --> 00:35:00,560 So anyways, my point is it's a really small world in this, 495 00:35:00,560 --> 00:35:03,120 especially here in Illinois now with these coffee roasters. 496 00:35:04,320 --> 00:35:05,920 Oh, you know, I am on their Instagram though, 497 00:35:05,920 --> 00:35:08,320 and they do talk about Cup of Excellence coffees. 498 00:35:08,320 --> 00:35:09,040 Yeah. 499 00:35:09,040 --> 00:35:13,840 So I assume that that came from, it was a Colombian coffee that he's got, 500 00:35:13,840 --> 00:35:16,880 and I assume that's a COE connection. 501 00:35:17,520 --> 00:35:20,960 So I'm really, really excited to try this. 502 00:35:20,960 --> 00:35:26,800 And that's what I have for you guys today as far as my coffee and my history and my, 503 00:35:26,800 --> 00:35:27,760 I want to try this coffee. 504 00:35:27,760 --> 00:35:28,240 Yeah. 505 00:35:28,240 --> 00:35:31,120 So this is the actual coffee that won the Good Food Award. 506 00:35:31,120 --> 00:35:31,680 Yeah. 507 00:35:31,680 --> 00:35:32,160 Yeah. 508 00:35:32,160 --> 00:35:35,440 We've got, I'm looking at, I think we should start with pedestrian, 509 00:35:36,560 --> 00:35:37,840 but do you have a preference? 510 00:35:37,840 --> 00:35:39,280 We're going to drink both of them. 511 00:35:39,280 --> 00:35:41,040 Oh my God, this is going to be such a good day. 512 00:35:41,040 --> 00:35:41,520 Yeah. 513 00:35:41,520 --> 00:35:47,520 I'm more excited to see, because I know Columbia is a region that participates in Cup of Excellence. 514 00:35:47,520 --> 00:35:48,880 Oh, I need to take a picture of this. 515 00:35:48,880 --> 00:35:53,200 And I know it's a near and dear to Tim's kind of mission. 516 00:35:53,200 --> 00:35:55,360 So I'm really excited to try this one. 517 00:35:56,560 --> 00:35:58,320 And then Goshen, I'm really excited to try too. 518 00:35:58,320 --> 00:35:59,920 Their packaging looks amazing. 519 00:35:59,920 --> 00:36:03,280 Yeah, very psychedelic hologram package. 520 00:36:03,280 --> 00:36:06,320 Yeah, this is fucking cool. 521 00:36:06,320 --> 00:36:08,880 I want to see if I can get a video of this shining. 522 00:36:08,880 --> 00:36:09,520 It's amazing. 523 00:36:10,320 --> 00:36:10,640 Wow. 524 00:36:10,640 --> 00:36:11,680 Thank you, Marcus. 525 00:36:11,680 --> 00:36:11,840 So. 526 00:36:12,880 --> 00:36:13,920 Shall we brew some coffee? 527 00:36:13,920 --> 00:36:14,400 Fuck yeah. 528 00:36:14,400 --> 00:36:21,360 Modest Coffee roasts the highest quality single origin coffees without the snobbery. 529 00:36:21,360 --> 00:36:27,040 They take the guesswork out of buying specialty coffee by carefully curating green coffees 530 00:36:27,040 --> 00:36:32,960 and sorting them to one of their tiers based on cupping score, price, flavor notes, and roast 531 00:36:32,960 --> 00:36:42,240 level. Go to www.modest.coffee forward slash no bad reviews to see what they're roasting today. 532 00:36:42,240 --> 00:36:45,600 Pip pip cheerio. 533 00:36:45,600 --> 00:36:46,400 And we're back. 534 00:36:47,520 --> 00:36:48,560 Smells delightful. 535 00:36:48,560 --> 00:36:49,600 Yeah, so this is fun. 536 00:36:49,600 --> 00:36:51,920 We have two coffees that we're going to get to try today. 537 00:36:52,960 --> 00:37:01,760 So this could be our own like no bad review awards where we can taste two of the good food 538 00:37:01,760 --> 00:37:02,400 awards coffees. 539 00:37:02,400 --> 00:37:03,040 That's amazing. 540 00:37:03,040 --> 00:37:05,600 And decide for ourselves which one is better. 541 00:37:06,400 --> 00:37:08,720 Give it a no bad reviews award. 542 00:37:08,720 --> 00:37:14,080 Oh, this is the first annual good food, no bad reviews award. 543 00:37:14,080 --> 00:37:14,720 Nice. 544 00:37:14,720 --> 00:37:15,040 Yeah. 545 00:37:15,040 --> 00:37:16,160 All right. 546 00:37:16,160 --> 00:37:17,520 Call it the nice try award. 547 00:37:19,520 --> 00:37:25,520 So welcome to the no bad reviews, nice try awards inaugural. 548 00:37:26,000 --> 00:37:26,640 Yeah. 549 00:37:26,640 --> 00:37:27,440 What did we call it? 550 00:37:27,440 --> 00:37:28,880 The nice try award winner. 551 00:37:28,880 --> 00:37:30,160 Yeah, who tried the nicest. 552 00:37:30,160 --> 00:37:31,360 Who tried the nicest. 553 00:37:33,280 --> 00:37:38,640 We haven't done the olfactory reveal yet, but holy shit that brewing coffee smells fantastic. 554 00:37:38,640 --> 00:37:41,920 Yeah, so far we've got the pedestrian on. 555 00:37:41,920 --> 00:37:44,480 Okay, we kind of take a minute. 556 00:37:44,480 --> 00:37:50,240 Okay, I'm sorry before I, the pedestrian smells great, but the Goshen as I leaned over the 557 00:37:50,240 --> 00:37:54,480 table to grab the pedestrian and dump it into the carafe. 558 00:37:54,480 --> 00:37:55,360 That's really special. 559 00:37:56,960 --> 00:38:00,080 I mean, this is like a coffee I've never smelled before. 560 00:38:00,080 --> 00:38:03,600 Hey, Tony, you did a fucking crazy good job. 561 00:38:03,600 --> 00:38:06,080 I've not ever smelled a coffee like that. 562 00:38:06,080 --> 00:38:06,720 Yeah. 563 00:38:06,720 --> 00:38:09,520 You better be taking notes for good food awards this year. 564 00:38:09,520 --> 00:38:10,640 Yeah, this is. 565 00:38:10,640 --> 00:38:13,280 That is the most interesting smelling coffee I've ever smelled. 566 00:38:13,280 --> 00:38:16,000 Yeah, the pedestrian brewing smells fantastic. 567 00:38:16,000 --> 00:38:20,880 Like it's going to be the best tasting coffee ever, but the, the Goshen grounds. 568 00:38:20,880 --> 00:38:23,760 Holy cow, what is, what is it? 569 00:38:23,760 --> 00:38:24,560 Where is it from? 570 00:38:24,560 --> 00:38:27,360 Natural process, Burundi coffee that they did. 571 00:38:28,000 --> 00:38:28,480 Yeah. 572 00:38:28,480 --> 00:38:31,520 And I noticed it's that really smelled a lot like fruit and nuts. 573 00:38:31,520 --> 00:38:34,320 That really smelled a lot like fruit as I was grinding it. 574 00:38:35,120 --> 00:38:36,320 I wonder if I'm going to like it. 575 00:38:36,320 --> 00:38:37,440 I know you're going to like it. 576 00:38:37,440 --> 00:38:39,280 I wonder if I'm going to eat it. 577 00:38:39,280 --> 00:38:42,400 You know, it's like, it's like coffee. 578 00:38:42,400 --> 00:38:44,080 Go ahead and smell pedestrian in the bag. 579 00:38:44,080 --> 00:38:46,160 That smells really good in the bag too. 580 00:38:46,160 --> 00:38:48,320 These are two fucking fantastic coffees. 581 00:38:48,320 --> 00:38:51,120 I'm just going to come out and say that at least from what they smell like. 582 00:38:52,240 --> 00:38:58,240 Man, but this fucking, this Goshen smells like something I've never smelled before. 583 00:38:58,240 --> 00:39:00,080 It's a really, it's a fruit bomb, man. 584 00:39:00,080 --> 00:39:02,480 Yeah, but it's like interesting. 585 00:39:02,480 --> 00:39:03,920 It's not like your typical fruit. 586 00:39:03,920 --> 00:39:05,360 Like it actually smells like. 587 00:39:06,400 --> 00:39:06,640 Yeah. 588 00:39:07,200 --> 00:39:07,440 Okay. 589 00:39:07,440 --> 00:39:12,400 Wait, I think I was reading about them that they used a yeasted, um, fermented coffee. 590 00:39:12,400 --> 00:39:14,800 So, which makes it even more fruity. 591 00:39:16,000 --> 00:39:16,240 Yeah. 592 00:39:16,240 --> 00:39:18,320 When I saw that one, I was really excited to get it. 593 00:39:19,040 --> 00:39:24,080 According to their box, it's a Gaha-e Sima natural from Burundi. 594 00:39:24,080 --> 00:39:29,680 Sima yeast helps amplify flavors during coffee's fermentation process. 595 00:39:29,680 --> 00:39:35,680 Coffee cherries and Sima naturally ferment together, then move to raised beds to dry for two to three weeks. 596 00:39:35,680 --> 00:39:45,440 The end result is dramatically complex with big fruity notes that aren't normal for coffees from Burundi, but guaranteed to blow your mind with each sip. 597 00:39:46,320 --> 00:39:47,760 That's fucking crazy. 598 00:39:47,760 --> 00:39:48,880 Can I look at that box? 599 00:39:48,880 --> 00:39:49,360 Yeah. 600 00:39:49,360 --> 00:40:00,320 Yeah. So this is really, you know, and actually I think this is really interesting too, as it's time for you to start kind of developing what you're going to submit for good food awards to give yourself some ideas. 601 00:40:01,840 --> 00:40:02,320 Of like. 602 00:40:02,320 --> 00:40:05,280 Yeah, it'll be good to try two different, you know, winning coffees. 603 00:40:05,280 --> 00:40:05,840 Yeah. 604 00:40:05,840 --> 00:40:19,600 And I know that they changed the way that the rules work, where it's like, first it has to get past like a broad spectrum, like a group of kind of not necessarily coffee industry people. 605 00:40:19,600 --> 00:40:20,640 Yeah, it's normies. 606 00:40:20,640 --> 00:40:23,200 Yeah. So it's got to get past that round. 607 00:40:24,000 --> 00:40:29,920 And then after it gets past that round, then it has to get judged by the coffee judges. 608 00:40:29,920 --> 00:40:32,800 So it's got another layer of complexity. 609 00:40:32,800 --> 00:40:39,360 You have to have something that is both broadly appealing, but also technically interesting. 610 00:40:39,360 --> 00:40:46,400 All right. So while this is brewing, before we do the tasting, you want to get into these clarifications from previous episodes? 611 00:40:46,400 --> 00:40:59,040 Oh, wait, hang on. I did want to, Marques, while we were on the topic of talking about the coffees and the processing method of the yeast and everything, I am interested in hearing about each of these coffees and their processing methods. 612 00:41:00,800 --> 00:41:01,360 Okay. 613 00:41:01,360 --> 00:41:02,400 What do you know about that? 614 00:41:02,400 --> 00:41:03,200 What do you know about them? 615 00:41:03,200 --> 00:41:08,320 Yeah. So this one, the one from Columbia is a washed processed coffee. 616 00:41:08,320 --> 00:41:10,080 And as far as I could tell... 617 00:41:10,080 --> 00:41:10,880 So it's just a wash? 618 00:41:10,880 --> 00:41:11,120 Yeah. 619 00:41:11,120 --> 00:41:11,600 That's interesting. 620 00:41:11,600 --> 00:41:21,680 And from what I could smell and from what came out of the coffee, it just seemed like a pretty, like nice, clean Colombian coffee. 621 00:41:22,480 --> 00:41:26,400 So I'm wondering if the approach on this one was just to make it really, really accessible. 622 00:41:26,400 --> 00:41:29,040 It says that they purchased it from the CoffeeQuest. 623 00:41:29,040 --> 00:41:30,000 Is that an importer? 624 00:41:30,000 --> 00:41:30,480 I don't know. 625 00:41:30,480 --> 00:41:36,640 It's a traceable lot from producers in and around the area of Weila. Is that how you pronounce it? Weila? 626 00:41:36,640 --> 00:41:37,440 Weila. 627 00:41:37,440 --> 00:41:39,760 Weila? Is that one of mine? 628 00:41:39,760 --> 00:41:40,160 Yeah. 629 00:41:40,160 --> 00:42:00,080 Okay. And then basically what they do is it's a communal lot. And so they, like, basically, there's just people who own an acre or two of land, they grow coffee on that land, and then everybody pools together at the milling station for export, because it's easier, you know, for these small landholders to 630 00:42:00,080 --> 00:42:01,280 band together. 631 00:42:01,280 --> 00:42:03,840 Sort of a micro lot blend. 632 00:42:03,840 --> 00:42:04,160 Yeah. 633 00:42:04,160 --> 00:42:05,440 But not a blend. 634 00:42:05,440 --> 00:42:24,160 Right. Because it's all from the same region. It's probably all like the same varietals. But yeah, so that's really interesting. And they, you know, there's the, obviously, because it's a good food award winning coffee, there's the transparency and then the higher wages that are paid for it and everything else. 635 00:42:24,160 --> 00:42:45,440 Yeah, it's really interesting. I'm on their Coffee Quest website. And yeah, another high end specialty coffee importer. Looks good. And they're, they are really excited to announce the people that they work with, including say, Heartwood Coffee Roasters, Methodical. Look at you guys, everybody, everybody's using them. 636 00:42:45,440 --> 00:42:50,720 What kind of roast is this? Is this a medium roast? 637 00:42:50,720 --> 00:43:17,440 From when I looked at it, it looked like a, like it was a medium roast, maybe on the lighter side of medium. But it sounds, Jenny, that this is more or less like your typical high end Colombian, but it doesn't sound like it's, you know, like, crazy variety, you know, separation or, or like, you know, crazy fermentation like the other one. So, you know, I'm looking forward to giving this a try. You want to give it a try with us, Jenny? 638 00:43:17,440 --> 00:43:32,640 This coffee smells really good in the cup. I did get a whiff of that tomato and they actually say that on the website. So it smells a little bit like a Kenyan coffee, which is interesting out of a Colombian. 639 00:43:32,640 --> 00:43:36,320 Oh, that's very bright, vibrant. 640 00:43:36,320 --> 00:43:37,760 Yeah, a little tart. 641 00:43:37,760 --> 00:43:39,600 Sour. 642 00:43:39,600 --> 00:43:43,120 I really like it. I like it a lot. Yeah. Yeah. 643 00:43:43,120 --> 00:43:45,120 Because you're not normally into that. 644 00:43:45,120 --> 00:43:51,600 It's not like hurting my jaw. It's not like super sour. It's not super tart. 645 00:43:51,600 --> 00:43:52,320 Juicy. 646 00:43:52,320 --> 00:43:54,080 Extremely drinkable. 647 00:43:54,080 --> 00:43:54,320 Yeah. 648 00:43:54,320 --> 00:43:55,680 Extremely drinkable. 649 00:43:55,680 --> 00:43:56,320 Really smooth. 650 00:43:58,720 --> 00:44:13,280 For those of you that don't know what we do on this podcast, as we first we try the coffee black. And if that doesn't do it for us, we add a little cream and sugar. And if that still doesn't do it for us, we'll hit it with a little bit of whiskey. And I think I'm just going to go straight to the whiskey on this one. 651 00:44:13,280 --> 00:44:13,840 Why? 652 00:44:13,840 --> 00:44:15,120 Because, guys, I just really- 653 00:44:15,120 --> 00:44:15,920 You just want whiskey? 654 00:44:15,920 --> 00:44:22,160 You just want the whiskey. No. From a rating scale, I think that this is just really good black. 655 00:44:22,160 --> 00:44:22,880 Yeah. 656 00:44:22,880 --> 00:44:25,120 I'm black. It's good. 657 00:44:25,120 --> 00:44:37,600 Yeah. It is more tart than a coffee I would normally choose, but it is so good. It doesn't matter. It's one of those coffees that I just want to pound it. It's so good. 658 00:44:37,600 --> 00:44:38,480 It's juicy. 659 00:44:38,480 --> 00:44:40,640 Very drinkable. No bitterness at all. 660 00:44:40,640 --> 00:44:49,840 No. That was interesting that you said tomato. They say tomato. I get a hint of that. And that is just a really weird flavor note for a coffee to me, but- 661 00:44:49,840 --> 00:44:50,560 I agree. 662 00:44:50,560 --> 00:44:51,520 It's interesting. 663 00:44:51,520 --> 00:45:02,480 Yeah. Well, if you don't pay attention to it, it comes across as really rich and kind of sweet and a little bitter. 664 00:45:02,480 --> 00:45:03,440 God, it's so good. 665 00:45:03,440 --> 00:45:05,840 Yeah. So a little bit of tomato and coffee is not a bad thing. 666 00:45:06,560 --> 00:45:09,360 Yeah. It's very, very good. Excellent coffee. 667 00:45:09,360 --> 00:45:17,520 I generally don't like tomato when it's like the main event. And then to me, it always smells like Campbell's soup. And I'm a huge fan of like tomato soup. 668 00:45:18,880 --> 00:45:21,040 Yeah. But this is not that for me. 669 00:45:22,560 --> 00:45:28,960 This is nice. Good job, Tim. And Pedestrian Coffee Roasters. You guys nailed it. 670 00:45:28,960 --> 00:45:29,840 Yeah. This one's great. 671 00:45:31,120 --> 00:45:33,120 I can see why this isn't a word winning coffee. 672 00:45:35,760 --> 00:45:38,800 Yeah. So it's their Colombian in a red bag. 673 00:45:38,800 --> 00:45:46,160 And it's really smooth. It's really round. Flavor wise, syrupy body. Good. All around. 674 00:45:46,160 --> 00:45:46,560 Excellent. 675 00:45:46,560 --> 00:45:47,120 Coffee. 676 00:45:47,120 --> 00:45:48,960 All right. I am ready for the next one. 677 00:45:48,960 --> 00:45:50,320 Okay. All right. 678 00:45:50,880 --> 00:45:51,440 Goshen. 679 00:45:53,280 --> 00:46:00,960 Oh my gosh. It smells weird in the cup. It smells extremely fermenty in the cup. 680 00:46:00,960 --> 00:46:01,760 Yes, it sure does. 681 00:46:02,320 --> 00:46:04,480 I don't know what I'm going to think about this one. 682 00:46:04,480 --> 00:46:10,000 This is very interesting. This is unlike any coffee I've ever had, which I find to be really interesting. 683 00:46:10,000 --> 00:46:10,320 I know. 684 00:46:11,040 --> 00:46:15,040 Marcus, you look nervous. This won an award. It's got to be good. 685 00:46:15,040 --> 00:46:19,280 No, I'm more like, I'm like, man, where did he get it from? 686 00:46:19,280 --> 00:46:20,720 Oh, like you're curious about it? 687 00:46:23,040 --> 00:46:28,320 And St. Louis are probably Atlas. I think Atlas is big down there. It's a good importer. 688 00:46:28,320 --> 00:46:35,840 You know what I'm loving about this is, you know, I feel like what we don't do is get outside of like what we do enough. 689 00:46:35,840 --> 00:46:45,200 It's like when you're so focused on just like life and just trying to like run your business and like all the moving parts that go into running a business. 690 00:46:45,840 --> 00:46:53,600 Sometimes I feel like it's easy to get caught up in what's normal and familiar. 691 00:46:53,600 --> 00:47:03,040 And so what I'm really enjoying about this tasting exercise is seeing what other coffee roasters are doing and what other creatives are doing. 692 00:47:03,040 --> 00:47:12,560 Because I think it's giving me some like interesting ideas of like, hey, what can we be doing to be a little bit more creative at work? 693 00:47:12,560 --> 00:47:22,560 Well, it's funny because when we first started, I was so concerned about what other people were doing that I didn't give myself enough time to like figure out what I liked about what I was doing. 694 00:47:22,560 --> 00:47:33,280 So I had to like figure out my own sort of voice. And now that I've got it, like being able to look and appreciate what other people are doing to further the craft, I think is good. 695 00:47:33,280 --> 00:47:34,320 It's good to reflect. 696 00:47:34,320 --> 00:47:40,080 Well, I think it's like you can get ideas from what other people are doing. 697 00:47:40,080 --> 00:47:43,200 You don't have to copy or emulate somebody else. 698 00:47:43,200 --> 00:47:48,480 But I think that's the great thing about coffee is that everybody has access to the same things. 699 00:47:48,480 --> 00:47:54,080 Like you could go buy this coffee because you thought it was great and you're going to do it your way. 700 00:47:54,080 --> 00:47:55,680 And so your way is going to be different. 701 00:47:55,680 --> 00:47:59,600 Yeah, it's so interesting because I don't feel like I would have roasted this coffee this way. 702 00:47:59,600 --> 00:47:59,920 Yeah. 703 00:47:59,920 --> 00:48:00,720 Which is interesting. 704 00:48:01,280 --> 00:48:06,320 Now I kind of want to see what would you do with a yeast fermented or whatever this fermentation process is. 705 00:48:06,320 --> 00:48:07,600 It's really interesting. 706 00:48:07,600 --> 00:48:13,120 It's just like any other art how everybody feeds off of everybody else's creativity, which is awesome. 707 00:48:13,120 --> 00:48:14,560 Yeah, it's inspiration. 708 00:48:14,560 --> 00:48:16,800 It's people inspiring each other. 709 00:48:16,800 --> 00:48:17,440 Right. 710 00:48:17,440 --> 00:48:18,720 Right. 711 00:48:18,720 --> 00:48:20,560 This says it's guaranteed to blow your mind. 712 00:48:20,560 --> 00:48:21,920 Marcus, is it blowing your mind? 713 00:48:21,920 --> 00:48:22,480 It is. 714 00:48:22,480 --> 00:48:24,080 Guaranteed or your money back? 715 00:48:24,080 --> 00:48:25,120 Mind blown. 716 00:48:25,120 --> 00:48:25,600 Oh, really? 717 00:48:25,600 --> 00:48:26,240 How much was it? 718 00:48:26,240 --> 00:48:29,680 I'm just kidding. 719 00:48:29,680 --> 00:48:30,880 My mind was not blown. 720 00:48:32,080 --> 00:48:33,440 Money back. 721 00:48:33,440 --> 00:48:36,960 So I'm sorry, you just said that you would not have roasted it this way. 722 00:48:36,960 --> 00:48:39,040 What way is this roasted and what would you? 723 00:48:39,040 --> 00:48:49,840 You know, I don't even know how to describe it. 724 00:48:49,840 --> 00:48:55,040 This feels like a much more aggressive roast than I would have done. 725 00:48:55,920 --> 00:48:59,280 Meaning it tastes faster. 726 00:48:59,280 --> 00:49:04,480 It tastes like it's higher heat and stylistically, again, it's just like a totally different 727 00:49:04,480 --> 00:49:09,120 interpretation of like the same being of how you get to the end result of something that's drinkable. 728 00:49:09,120 --> 00:49:11,280 I tend to go a little bit slower. 729 00:49:11,840 --> 00:49:16,720 The nice thing about a faster roast is you can get a lot more clarity in the flavor. 730 00:49:16,720 --> 00:49:21,920 And in this cup, I feel like it's very, very crystal clear. 731 00:49:22,480 --> 00:49:26,800 The flavor, all the red fruits that you're tasting in the fermenting of it too. 732 00:49:27,520 --> 00:49:29,280 I love the clarity on this coffee. 733 00:49:29,280 --> 00:49:31,040 I don't know, I get like a rooibos tea. 734 00:49:31,040 --> 00:49:40,160 Undertone to it, like red current, you know, that bitter kind of red fruity sweetness, you know. 735 00:49:41,840 --> 00:49:48,320 It tastes so much like the, when we made the tea with the coffee cherries. 736 00:49:48,320 --> 00:49:50,560 Oh, the right, the cascara. 737 00:49:50,560 --> 00:49:53,840 There's so much of that flavor in there, which I really liked. 738 00:49:53,840 --> 00:49:55,760 I really liked that flavor. 739 00:49:55,760 --> 00:49:59,680 But yeah, it's like a very fruity cup of coffee. 740 00:49:59,680 --> 00:50:02,800 I'm trying, I'm waiting for that to cool down. 741 00:50:02,800 --> 00:50:05,120 I'd burn my tongue when I tried to taste it. 742 00:50:05,120 --> 00:50:06,240 What would you do differently? 743 00:50:06,240 --> 00:50:07,360 You'd bring out more sweetness? 744 00:50:08,240 --> 00:50:12,480 Yeah, I think I, you know, this in my hands, it might end up being too sweet, right? 745 00:50:12,480 --> 00:50:13,440 So, um... 746 00:50:13,440 --> 00:50:18,560 That could be interesting to start with a really fruity coffee and make it a little bit more sweet. 747 00:50:18,560 --> 00:50:19,120 Yeah. 748 00:50:19,120 --> 00:50:21,600 On top of it, like that could be an interesting experiment. 749 00:50:22,800 --> 00:50:23,440 I love it. 750 00:50:23,440 --> 00:50:26,560 I love the way that he did it though, because I feel like the bitterness in it 751 00:50:26,560 --> 00:50:27,760 rounds out the sweetness. 752 00:50:27,760 --> 00:50:28,400 Yeah. 753 00:50:28,400 --> 00:50:32,320 And you really only get that with a higher heat roast, 754 00:50:32,320 --> 00:50:35,120 because you caramelize the sugars enough that they start to get a little burned. 755 00:50:35,840 --> 00:50:37,920 But this is still an exceptionally light roast. 756 00:50:38,560 --> 00:50:44,480 So the way that he accomplished that bitterness in such a light roast 757 00:50:44,480 --> 00:50:46,560 and have it still be sweet, I think it's really well done. 758 00:50:47,280 --> 00:50:48,000 Remarkable. 759 00:50:48,560 --> 00:50:49,280 That's cool. 760 00:50:49,280 --> 00:50:50,320 What do you think of it, Jenny? 761 00:50:50,320 --> 00:50:51,840 I'm still burning my tongue. 762 00:50:51,840 --> 00:50:53,200 Oh, you're still burning your tongue on it. 763 00:50:53,200 --> 00:50:55,200 I, um... 764 00:50:55,200 --> 00:50:57,360 This is not a bad review. 765 00:50:57,360 --> 00:50:58,960 I don't think it tastes like coffee. 766 00:51:00,480 --> 00:51:00,640 The... 767 00:51:01,360 --> 00:51:05,440 What you typically expect to taste in a cup of coffee isn't there. 768 00:51:05,440 --> 00:51:10,160 It's just a completely unique beverage unto itself. 769 00:51:10,160 --> 00:51:10,400 Yeah. 770 00:51:10,400 --> 00:51:11,520 Well, that I think like... 771 00:51:11,520 --> 00:51:13,040 That's your mind blown right there. 772 00:51:13,040 --> 00:51:13,680 I guess so. 773 00:51:13,680 --> 00:51:14,960 I guess it blew my mind. 774 00:51:14,960 --> 00:51:18,560 That's coffee under a mind blown microscope. 775 00:51:19,280 --> 00:51:20,960 But that's what I think is interesting. 776 00:51:20,960 --> 00:51:27,920 I really can respect that level of creativity that came from the processor, 777 00:51:27,920 --> 00:51:32,400 whoever processed it in this manner, and then the roaster who roasted it in this manner. 778 00:51:33,360 --> 00:51:35,520 It's like you could have something that doesn't taste like coffee, 779 00:51:35,520 --> 00:51:41,760 but that's because it was under roasted, under extracted, overly roasted, like roast defects. 780 00:51:41,760 --> 00:51:42,160 Right. 781 00:51:42,160 --> 00:51:42,640 Right. 782 00:51:42,640 --> 00:51:46,720 But if you have no roast defects and you're still producing something that tastes... 783 00:51:47,360 --> 00:51:48,080 Funky. 784 00:51:48,080 --> 00:51:49,760 Like cascara. 785 00:51:49,760 --> 00:51:50,480 Yeah. 786 00:51:50,480 --> 00:51:51,680 I think that's awesome. 787 00:51:53,120 --> 00:51:55,840 Like 10 out of 10 for creativity. 788 00:51:56,880 --> 00:51:58,400 So that's kind of where I come from. 789 00:51:58,400 --> 00:52:03,440 I come from a place of how can we be pushing the coffee industry 790 00:52:03,440 --> 00:52:06,320 and making things more interesting? 791 00:52:07,520 --> 00:52:13,120 I mean, there's definitely a time and place for the status quo of just really good coffee, 792 00:52:14,000 --> 00:52:14,880 but where's the... 793 00:52:14,880 --> 00:52:15,760 What is that called? 794 00:52:15,760 --> 00:52:17,440 The experimental... 795 00:52:17,440 --> 00:52:18,160 Avant-garde. 796 00:52:18,160 --> 00:52:18,960 Avant-garde. 797 00:52:18,960 --> 00:52:20,560 There you go. 798 00:52:21,360 --> 00:52:21,600 Yeah. 799 00:52:22,480 --> 00:52:24,400 I got a lot of respect for the avant-garde. 800 00:52:25,040 --> 00:52:25,360 Yeah. 801 00:52:25,360 --> 00:52:26,640 And that's what it feels like, right? 802 00:52:26,640 --> 00:52:31,600 It's like it feels like something new while it's still coffee. 803 00:52:32,800 --> 00:52:33,520 I see what you mean. 804 00:52:33,520 --> 00:52:35,120 That does not taste like coffee at all. 805 00:52:35,840 --> 00:52:37,200 To me, there's no bitterness. 806 00:52:37,200 --> 00:52:38,880 It does taste like cascara. 807 00:52:38,880 --> 00:52:39,520 Yeah. 808 00:52:39,520 --> 00:52:39,840 Interesting. 809 00:52:41,120 --> 00:52:42,080 I think it's... 810 00:52:42,080 --> 00:52:44,160 Whenever I roast a coffee, right? 811 00:52:44,160 --> 00:52:45,680 It's like my goal is... 812 00:52:45,680 --> 00:52:47,520 I get bored with coffee really fast. 813 00:52:47,520 --> 00:52:48,640 I know I've said this before. 814 00:52:48,640 --> 00:52:54,080 So I like new and trying new things and giving coffee to people that is new, 815 00:52:54,080 --> 00:52:55,920 and they've never tried before. 816 00:52:55,920 --> 00:52:58,160 And this is that. 817 00:52:59,120 --> 00:52:59,680 Yeah. 818 00:52:59,680 --> 00:53:00,320 This is cool. 819 00:53:00,320 --> 00:53:01,120 You know, it's new. 820 00:53:01,120 --> 00:53:01,920 It's delightful. 821 00:53:02,960 --> 00:53:04,800 I've never tried a coffee like this before. 822 00:53:04,800 --> 00:53:05,760 It's very good. 823 00:53:05,760 --> 00:53:06,160 It's great. 824 00:53:06,160 --> 00:53:06,960 Great job. 825 00:53:06,960 --> 00:53:09,120 I'm really impressed. 826 00:53:09,120 --> 00:53:10,160 I think this is cool. 827 00:53:10,160 --> 00:53:10,660 Yeah. 828 00:53:12,080 --> 00:53:14,400 So I can appreciate them for different reasons. 829 00:53:14,400 --> 00:53:18,960 You know, pedestrians is very elegant and easy to drink. 830 00:53:21,680 --> 00:53:24,400 It just tastes like a really fine cup of coffee, you know? 831 00:53:25,040 --> 00:53:30,320 And then this one is definitely more like an avant-garde experience. 832 00:53:30,320 --> 00:53:31,440 And it's very good too. 833 00:53:31,440 --> 00:53:32,000 It's kind of... 834 00:53:32,000 --> 00:53:32,960 It's very juicy. 835 00:53:32,960 --> 00:53:35,280 Definitely has that juiciness to it. 836 00:53:36,320 --> 00:53:36,960 If I... 837 00:53:36,960 --> 00:53:37,360 For my... 838 00:53:38,560 --> 00:53:39,760 What's our award called again? 839 00:53:40,880 --> 00:53:42,480 Who tried the nicest? 840 00:53:42,480 --> 00:53:45,520 The nicest award? 841 00:53:45,520 --> 00:53:46,400 The nicest try. 842 00:53:46,400 --> 00:53:47,440 Nicest try award. 843 00:53:47,440 --> 00:53:48,240 That's what it was. 844 00:53:48,240 --> 00:53:51,040 I think my nicest try award goes to Goshen. 845 00:53:51,840 --> 00:53:53,360 Who's your nicest try, Steph? 846 00:53:53,920 --> 00:53:58,320 I think it has to be because it's so amazing and so unique and so different. 847 00:53:59,440 --> 00:54:00,240 I don't... 848 00:54:00,240 --> 00:54:01,760 I mean, I'm enjoying drinking it. 849 00:54:04,560 --> 00:54:05,440 But I don't know. 850 00:54:05,440 --> 00:54:06,560 I think if I just... 851 00:54:06,560 --> 00:54:10,400 If I want a really good cup of coffee, I don't know that this is the one I go to. 852 00:54:10,400 --> 00:54:11,120 You know what I mean? 853 00:54:11,120 --> 00:54:11,840 That's fair. 854 00:54:11,840 --> 00:54:12,960 It's so weird. 855 00:54:12,960 --> 00:54:13,280 Right. 856 00:54:13,280 --> 00:54:14,320 It's so unique. 857 00:54:16,080 --> 00:54:18,480 I would serve this to someone who would appreciate it, 858 00:54:18,480 --> 00:54:22,960 but I don't know if it's what I want first thing in the morning for coffee. 859 00:54:22,960 --> 00:54:26,320 And you would chug where you would chug the pedestrian one. 860 00:54:26,320 --> 00:54:27,200 You could drink that all day. 861 00:54:27,200 --> 00:54:27,680 Oh my God. 862 00:54:28,960 --> 00:54:31,040 I mean, they're both good, obviously. 863 00:54:31,040 --> 00:54:31,840 You know what I mean? 864 00:54:31,840 --> 00:54:36,640 But yeah, I guess this one has to win because it's so fucking nutso. 865 00:54:36,640 --> 00:54:37,140 Yeah. 866 00:54:37,920 --> 00:54:38,420 Yeah. 867 00:54:38,960 --> 00:54:40,320 I'm with you guys on that too. 868 00:54:40,320 --> 00:54:44,560 I feel like Goshen wins just on creativity points, 869 00:54:45,440 --> 00:54:47,120 but they're two totally different coffees. 870 00:54:47,120 --> 00:54:47,620 Yeah. 871 00:54:48,960 --> 00:54:51,760 And they're both really quite accessible in their own ways. 872 00:54:52,320 --> 00:54:52,720 Yeah. 873 00:54:52,720 --> 00:54:56,480 I really cannot stress enough how funky it smells when you bring this cup. 874 00:54:56,480 --> 00:54:59,200 There are people who are going to be really turned off. 875 00:54:59,840 --> 00:55:01,200 It doesn't taste funky. 876 00:55:01,200 --> 00:55:02,400 It tastes fruity. 877 00:55:02,400 --> 00:55:08,640 You don't get that weird fermented flavor, I don't think, but the smell of it is. 878 00:55:08,640 --> 00:55:12,000 And the dry beans before you brew it, man, that smelled so good. 879 00:55:12,000 --> 00:55:13,680 Those were so good. 880 00:55:13,680 --> 00:55:15,840 Oh, that smells so good. 881 00:55:15,840 --> 00:55:18,640 Every, all aspects, all around. 882 00:55:18,640 --> 00:55:19,520 So interesting. 883 00:55:20,080 --> 00:55:24,880 From bean to brewed in a cup to taste. 884 00:55:24,880 --> 00:55:25,360 Totally. 885 00:55:25,360 --> 00:55:25,920 Yeah. 886 00:55:25,920 --> 00:55:27,200 Totally interesting. 887 00:55:27,200 --> 00:55:31,440 Yeah. I mean, I'm sure they won like just like a 10 out of 10 on aromatics, right? 888 00:55:31,440 --> 00:55:32,480 Because that's a category. 889 00:55:32,480 --> 00:55:34,160 That's a, that's a judging criteria. 890 00:55:34,160 --> 00:55:36,080 It's how did it smell before you brewed it, right? 891 00:55:36,080 --> 00:55:38,160 And the aromatics on this are fucking awesome. 892 00:55:38,160 --> 00:55:39,200 Yeah, for sure. 893 00:55:39,200 --> 00:55:41,520 I mean, you think they're awesome. 894 00:55:42,160 --> 00:55:45,120 It's like really good cheese that smells like funky B.O. 895 00:55:45,120 --> 00:55:45,280 Yeah. 896 00:55:45,280 --> 00:55:50,240 It's just like, I have no problem getting past that smell and enjoying the cheese. 897 00:55:50,240 --> 00:55:53,440 And I feel like this coffee is like, it's the same idea. 898 00:55:53,440 --> 00:55:55,600 Like there are people who are not going to eat that cheese. 899 00:55:55,600 --> 00:55:56,240 You know what I mean? 900 00:55:56,880 --> 00:55:58,480 This coffee is not for everyone. 901 00:55:58,480 --> 00:55:58,960 Yeah. 902 00:55:58,960 --> 00:56:00,240 And even me, right? 903 00:56:00,240 --> 00:56:04,640 Like sometimes I get, I love a fruity coffee, but it's like, it's too much sometimes, right? 904 00:56:04,640 --> 00:56:09,360 So that whereas a coffee like the pedestrian, yeah, totally. 905 00:56:10,560 --> 00:56:10,880 Cool. 906 00:56:10,880 --> 00:56:11,920 You can totally drink that all day. 907 00:56:11,920 --> 00:56:12,080 Yeah. 908 00:56:12,080 --> 00:56:12,240 Yeah. 909 00:56:12,240 --> 00:56:16,640 The pedestrian is definitely more of an everyday, like a morning coffee. 910 00:56:16,640 --> 00:56:18,400 This is probably more of like an afternoon. 911 00:56:19,280 --> 00:56:22,800 Well, then I think nicest try award goes to Goshen. 912 00:56:22,800 --> 00:56:25,120 Good job, Goshen and Tony. 913 00:56:25,120 --> 00:56:26,000 Good job. 914 00:56:26,000 --> 00:56:28,480 Do we need to send them a necklace now or something? 915 00:56:28,480 --> 00:56:29,200 What do we do? 916 00:56:29,200 --> 00:56:29,840 Sunglasses? 917 00:56:29,840 --> 00:56:31,840 No bad reviews, sunglasses to show they won. 918 00:56:31,840 --> 00:56:36,720 We could send him a coffee mug that I found at a thrift store. 919 00:56:36,720 --> 00:56:41,520 That could be, you know, we should get, we should get a mug printed. 920 00:56:42,480 --> 00:56:45,280 The nicest try mug or just a no bad reviews mug. 921 00:56:45,280 --> 00:56:48,240 Should we just send it to him randomly and he'll be like, what the fuck? 922 00:56:48,240 --> 00:56:48,720 You won. 923 00:56:50,240 --> 00:56:50,480 We should. 924 00:56:50,480 --> 00:56:52,240 You won the nicest try award. 925 00:56:52,240 --> 00:56:57,840 We should really send a letter on like some nice, no bad reviews, mint cream, letterhead. 926 00:56:57,840 --> 00:56:58,480 Yeah. 927 00:56:58,480 --> 00:57:02,240 Ooh, this could be awesome, like a bright green paper stock. 928 00:57:02,240 --> 00:57:03,440 Congrats on your win. 929 00:57:03,440 --> 00:57:07,120 Well, you know, that's what I got for good food awards and coffee. 930 00:57:07,120 --> 00:57:08,800 And do we have any clarifications? 931 00:57:09,360 --> 00:57:10,880 Yeah, we could do the clarifications real quick. 932 00:57:10,880 --> 00:57:12,800 You want to round out the show? 933 00:57:12,800 --> 00:57:13,200 Yeah. 934 00:57:13,200 --> 00:57:13,440 Sure. 935 00:57:14,720 --> 00:57:21,680 I'll just say, if you're listening, Fred from our Murder Coffee episode. 936 00:57:21,680 --> 00:57:23,120 Oh, those are the email. 937 00:57:23,120 --> 00:57:23,920 You got emails. 938 00:57:23,920 --> 00:57:25,280 Yeah, that was so cool. 939 00:57:25,280 --> 00:57:32,480 Fred Dedrick from Iron Bean Coffee Company, who also owns the Murder Coffee Company, 940 00:57:32,480 --> 00:57:34,560 found his episode and reached out to us. 941 00:57:34,560 --> 00:57:35,600 It was really cool. 942 00:57:37,120 --> 00:57:37,440 Yeah. 943 00:57:37,440 --> 00:57:38,240 So nice. 944 00:57:38,240 --> 00:57:41,520 So like, it's just like, I love it. 945 00:57:41,520 --> 00:57:42,000 He loved the episode. 946 00:57:42,000 --> 00:57:43,680 He's a Patreon subscriber now. 947 00:57:43,680 --> 00:57:44,160 Uh-huh. 948 00:57:44,160 --> 00:57:47,200 And he said that there was a few things that we got wrong. 949 00:57:47,200 --> 00:57:49,680 We haven't been clarified specifically yet, but that's fine. 950 00:57:50,400 --> 00:57:52,160 But he said we got it mostly right. 951 00:57:52,160 --> 00:57:52,640 Great. 952 00:57:52,640 --> 00:57:52,960 Yes. 953 00:57:52,960 --> 00:57:58,800 And, you know, whenever we figure out how to have a six, successfully have a guest on, 954 00:57:58,800 --> 00:58:03,840 without it like running for four hours, we'll have him on for sure. 955 00:58:03,840 --> 00:58:05,520 Or maybe like a bonus episode or something. 956 00:58:05,520 --> 00:58:06,080 I don't know. 957 00:58:06,080 --> 00:58:09,120 We got to figure that format, the guest format out, because that would be fun to have him 958 00:58:09,120 --> 00:58:10,240 over like Skype or something. 959 00:58:10,240 --> 00:58:11,520 I think that's how people do it. 960 00:58:12,080 --> 00:58:14,880 So you heard it from the source. 961 00:58:14,880 --> 00:58:16,080 We got it mostly right. 962 00:58:16,080 --> 00:58:19,040 So I went back and re-listened to that episode. 963 00:58:19,040 --> 00:58:20,320 It was a really fun episode. 964 00:58:20,320 --> 00:58:22,080 We all frantically re-listened to it. 965 00:58:22,080 --> 00:58:24,880 We had to frantically re-listen to it to make sure we hadn't said anything stupid about 966 00:58:24,880 --> 00:58:27,120 this incredibly nice guy who reached out to us. 967 00:58:27,120 --> 00:58:27,440 I know. 968 00:58:28,480 --> 00:58:30,880 Well, it's like you never know what you're actually saying. 969 00:58:30,880 --> 00:58:32,000 And I never remember. 970 00:58:32,000 --> 00:58:34,400 And we try to be nice, but I was like, was I nice? 971 00:58:34,400 --> 00:58:34,960 I don't know. 972 00:58:35,760 --> 00:58:40,160 But actually we went back and listened, and I was reminded of, yeah, that blueberry coffee 973 00:58:40,160 --> 00:58:42,400 was actually pretty good for our flavored coffee. 974 00:58:43,040 --> 00:58:48,640 But, you know, in messaging, he did say he is more of like a specialty coffee guy, 975 00:58:48,640 --> 00:58:51,360 which I nailed in the episode that I re-listened to. 976 00:58:51,360 --> 00:58:56,880 I said he seems like the kind of guy who just wants to like give people what they request. 977 00:58:57,760 --> 00:58:59,200 And he confirmed that. 978 00:58:59,200 --> 00:59:03,360 He said he's really at heart, like a specialty coffee guy that really cares about like single 979 00:59:03,360 --> 00:59:05,680 origin and the flavors and everything else. 980 00:59:05,680 --> 00:59:08,880 But he has people who are like, can I have a blueberry coffee? 981 00:59:08,880 --> 00:59:10,960 And he's like, sure, I'm a nice guy. 982 00:59:11,600 --> 00:59:13,280 I'd love to like do that for you. 983 00:59:13,280 --> 00:59:13,600 Of course. 984 00:59:14,400 --> 00:59:21,200 I think we've said this before on other episodes, but when we finally, hopefully run out of weird 985 00:59:21,200 --> 00:59:26,320 flavored coffees, I think we need to revisit some of these companies and try what is really 986 00:59:26,320 --> 00:59:28,000 their signature coffee. 987 00:59:28,000 --> 00:59:32,080 Because I think a lot of companies are like this, that they'll toll roast for other people 988 00:59:32,080 --> 00:59:38,000 and do these wacky coffees, but they also have all these good single origin, possibly 989 00:59:38,000 --> 00:59:39,600 good single origin coffees. 990 00:59:39,600 --> 00:59:40,320 Yeah. 991 00:59:40,320 --> 00:59:40,960 Yeah. 992 00:59:40,960 --> 00:59:44,880 So yeah, I thought it was cool that he reached out and that he found us and he found his 993 00:59:44,880 --> 00:59:47,040 episode and that he enjoyed it. 994 00:59:47,040 --> 00:59:49,120 It was really cool to be able to connect with him. 995 00:59:49,120 --> 00:59:50,240 So thanks, Fred. 996 00:59:50,240 --> 00:59:51,440 That's awesome of you. 997 00:59:51,440 --> 00:59:52,400 Very cool. 998 00:59:52,400 --> 00:59:54,480 And Steph, you got one for us too, right? 999 00:59:54,480 --> 00:59:57,200 Yeah, I have two quick clarifications. 1000 00:59:57,200 --> 01:00:00,320 One of them going all the way back to the Royal Cup episode. 1001 01:00:00,320 --> 01:00:03,280 Everyone really enjoyed hearing the story of Derek's life. 1002 01:00:03,280 --> 01:00:06,720 So I just wanted to update everyone on what's new with Derek. 1003 01:00:06,720 --> 01:00:07,840 He's a grandpa. 1004 01:00:09,680 --> 01:00:15,040 His oldest just had a baby, a little boy, and he's so cute. 1005 01:00:15,040 --> 01:00:17,040 And we're just like so excited for... 1006 01:00:17,040 --> 01:00:18,000 Good. 1007 01:00:18,000 --> 01:00:20,320 It's been months since we've had a Derek update. 1008 01:00:20,320 --> 01:00:21,680 I know, come around it. 1009 01:00:21,680 --> 01:00:23,360 Finally, we know what's going on. 1010 01:00:23,360 --> 01:00:23,680 Great. 1011 01:00:23,680 --> 01:00:24,160 Yes. 1012 01:00:24,160 --> 01:00:24,800 Fantastic. 1013 01:00:25,360 --> 01:00:26,480 Also, I want to say... 1014 01:00:26,480 --> 01:00:27,440 Oh, shit. 1015 01:00:27,440 --> 01:00:33,520 I do have an update on the Royal Cup episode from our Facebook group. 1016 01:00:35,520 --> 01:00:40,240 Sorry, I'm trying to find the Royal Cup episode because somebody commented and they were like, 1017 01:00:40,240 --> 01:00:41,200 which coffee was it? 1018 01:00:41,200 --> 01:00:45,920 And I had to fucking call the company and ask, what blend does IHOP use? 1019 01:00:45,920 --> 01:00:47,280 Oh, which specific blend? 1020 01:00:47,280 --> 01:00:48,240 Uh-huh. 1021 01:00:48,240 --> 01:00:52,560 So I tried searching on the internet, could not find a proper answer. 1022 01:00:53,360 --> 01:00:54,960 So I decided to call them. 1023 01:00:54,960 --> 01:00:55,520 Oh, they're so nice. 1024 01:00:55,520 --> 01:00:57,120 And as you said, they're so nice. 1025 01:00:58,560 --> 01:01:02,160 If anybody out there is interested from the Royal Cup episode knowing 1026 01:01:02,880 --> 01:01:07,360 what blend the IHOP uses, because you love IHOP coffee so much, 1027 01:01:08,080 --> 01:01:11,600 it is the PrideLand Fancy Gourmet. 1028 01:01:11,600 --> 01:01:13,040 Ooh, Fancy Gourmet. 1029 01:01:13,040 --> 01:01:15,680 Yep, PrideLand Fancy Gourmet. 1030 01:01:15,680 --> 01:01:18,080 Go buy yourself a five pounder of that. 1031 01:01:18,080 --> 01:01:19,600 Yeah, amazing. 1032 01:01:19,600 --> 01:01:21,200 Just like the HeavidiHOP. 1033 01:01:21,200 --> 01:01:21,700 Great. 1034 01:01:22,880 --> 01:01:29,440 Okay, and then from the McManamans episode, as I mentioned, I have a friend who works for 1035 01:01:29,440 --> 01:01:32,160 McManamans, has worked for McManamans for 12 years. 1036 01:01:32,160 --> 01:01:33,280 I didn't realize that. 1037 01:01:33,280 --> 01:01:33,840 Wow. 1038 01:01:33,840 --> 01:01:38,160 So I'm just going to really quickly read you his response to the episode. 1039 01:01:39,520 --> 01:01:41,200 Spot on with all of the history. 1040 01:01:41,200 --> 01:01:42,080 Thank you very much. 1041 01:01:42,080 --> 01:01:42,880 Nice job, Steph. 1042 01:01:42,880 --> 01:01:49,360 The brothers are still very involved, both super nice guys, as well as their kids who 1043 01:01:49,360 --> 01:01:50,880 are all in their 30s and 40s. 1044 01:01:51,520 --> 01:01:58,880 The hotel rooms display the personal history of each person, usually on all four walls of the room, 1045 01:01:58,880 --> 01:02:00,960 as well as a painted portrait. 1046 01:02:00,960 --> 01:02:07,040 So we talked about how the artists, like each room is named after a historically significant person 1047 01:02:07,040 --> 01:02:08,000 from that school. 1048 01:02:08,000 --> 01:02:13,920 So the artwork really like just all over the place, all over the place, all this like artwork 1049 01:02:13,920 --> 01:02:17,120 specific to the people and the place. 1050 01:02:17,120 --> 01:02:17,920 It's very cool. 1051 01:02:17,920 --> 01:02:18,720 That is cool. 1052 01:02:19,440 --> 01:02:21,920 It's truly a unique company to work for. 1053 01:02:22,560 --> 01:02:24,960 Agreed with your assessment of the coffee. 1054 01:02:24,960 --> 01:02:27,280 Good enough, but nothing to write home about. 1055 01:02:27,280 --> 01:02:35,520 And then his wife, my friend, wanted to add on just how good it is to work for the company. 1056 01:02:35,520 --> 01:02:39,280 They have really good benefits, 401k, insurance. 1057 01:02:39,280 --> 01:02:40,080 Jen works there too? 1058 01:02:40,080 --> 01:02:40,640 For them too? 1059 01:02:40,640 --> 01:02:42,240 It's her husband who works there. 1060 01:02:42,240 --> 01:02:42,740 Sweet. 1061 01:02:43,600 --> 01:02:49,760 She wanted to make sure we knew that like the employees can get any hotel rooms in the 1062 01:02:49,760 --> 01:02:52,560 McManaman's empire for like 50 bucks a night. 1063 01:02:52,560 --> 01:02:53,200 Amazing. 1064 01:02:53,200 --> 01:02:54,560 So they take vacations. 1065 01:02:54,560 --> 01:02:57,600 Like little local staycations all the time. 1066 01:02:57,600 --> 01:02:58,240 That's cool. 1067 01:02:58,240 --> 01:03:02,480 And they were just recently for their anniversary, they stayed at a place that used to be a 1068 01:03:02,480 --> 01:03:05,280 funeral home that's been renovated. 1069 01:03:05,280 --> 01:03:06,080 Isn't that cool? 1070 01:03:06,080 --> 01:03:06,800 I don't know. 1071 01:03:06,800 --> 01:03:08,080 I think that's bad vibes. 1072 01:03:08,080 --> 01:03:08,880 I would stay there. 1073 01:03:08,880 --> 01:03:10,080 Funeral home? 1074 01:03:10,080 --> 01:03:11,680 No, nobody dies in the funeral home. 1075 01:03:11,680 --> 01:03:14,880 It's just where the, you know, that's where the dressing up happens. 1076 01:03:14,880 --> 01:03:16,480 Well, just, yeah. 1077 01:03:16,480 --> 01:03:17,120 You know. 1078 01:03:17,120 --> 01:03:18,800 They just mess with the dead bodies there. 1079 01:03:18,800 --> 01:03:19,520 That's fine. 1080 01:03:19,520 --> 01:03:20,720 That's bad vibes to me. 1081 01:03:20,720 --> 01:03:21,760 And then one more thing. 1082 01:03:21,760 --> 01:03:25,920 I don't have specific permission to say on the air, so I hope it's okay if I say it, 1083 01:03:25,920 --> 01:03:29,760 but I have a secret to the tater tots at McManaman's. 1084 01:03:29,760 --> 01:03:30,260 Oh. 1085 01:03:31,280 --> 01:03:33,280 Because you commented how good they were. 1086 01:03:33,280 --> 01:03:40,480 And if you read McManaman's reviews, everybody comments on how good the tater tots are. 1087 01:03:40,480 --> 01:03:44,960 And Jen was like, they're frozen, all right, a tater tot. 1088 01:03:44,960 --> 01:03:45,760 Oh my God. 1089 01:03:45,760 --> 01:03:52,160 But apparently they have this amazing Cajun seasoning blend. 1090 01:03:52,160 --> 01:03:52,800 I don't know. 1091 01:03:52,800 --> 01:03:54,000 There must be a secret to this. 1092 01:03:54,000 --> 01:03:56,480 It's just Lowry's seasoning sauce. 1093 01:03:56,480 --> 01:03:57,040 Yeah, right. 1094 01:03:57,040 --> 01:04:00,640 From like grocery store, freezer, tater tots. 1095 01:04:00,640 --> 01:04:01,680 The two together. 1096 01:04:01,680 --> 01:04:02,960 McManaman's, like that. 1097 01:04:02,960 --> 01:04:04,480 And Lowry's. 1098 01:04:04,480 --> 01:04:13,680 The brothers are like, hey, Larry, go clear out the freezer section at the King Sue 1099 01:04:13,680 --> 01:04:16,080 at the King Supers. 1100 01:04:17,200 --> 01:04:19,280 I don't know if they've got King Supers there. 1101 01:04:19,280 --> 01:04:20,640 That was in Colorado though. 1102 01:04:20,640 --> 01:04:26,800 It's the magic of the McManaman's environment that makes those tater tots taste so fucking good. 1103 01:04:27,440 --> 01:04:28,000 I love it. 1104 01:04:28,000 --> 01:04:32,480 That's just to show though, like you don't have to start with a quality product. 1105 01:04:33,840 --> 01:04:35,200 You just gotta be able to dress it up. 1106 01:04:35,920 --> 01:04:38,640 I feel like if that's one thing I've learned on this podcast, 1107 01:04:39,280 --> 01:04:43,040 that's all you need is the right dressing up after. 1108 01:04:43,040 --> 01:04:47,120 I really hope Matt doesn't get fired because we let that secret spill. 1109 01:04:47,120 --> 01:04:47,680 Well, it's funny because like... 1110 01:04:47,680 --> 01:04:50,240 Well, Marcus is just gonna bleep all the names. 1111 01:04:50,240 --> 01:04:50,800 Oh, God. 1112 01:04:50,800 --> 01:04:51,120 Yeah. 1113 01:04:51,120 --> 01:04:55,360 Nobody has to know who the whistleblower is. 1114 01:04:55,360 --> 01:05:00,080 And in the spirit of Good Food Awards and the hundred or so coffee roasters that are out there, 1115 01:05:01,520 --> 01:05:05,440 and now our listeners too, there's still probably only a hundred people that actually care about 1116 01:05:05,440 --> 01:05:09,120 the Good Food Awards. 1117 01:05:09,120 --> 01:05:13,360 So yeah, you're right. 1118 01:05:13,360 --> 01:05:16,480 The sustainability doesn't actually matter to most people. 1119 01:05:16,480 --> 01:05:20,560 They just care about, does it taste good when it goes in my mouth? 1120 01:05:22,320 --> 01:05:25,520 Well, hopefully we're like on the path of changing that. 1121 01:05:25,520 --> 01:05:29,120 Hopefully more and more people are starting to care about that kind of stuff. 1122 01:05:29,680 --> 01:05:30,000 Yeah. 1123 01:05:30,000 --> 01:05:35,040 And I think foundations like the Good Food that highlight that yes, you can do good while 1124 01:05:35,040 --> 01:05:37,760 still having things taste good. 1125 01:05:37,760 --> 01:05:38,240 You know? 1126 01:05:38,240 --> 01:05:42,320 Like I think it's a worthy cause. 1127 01:05:42,320 --> 01:05:42,960 Yeah. 1128 01:05:42,960 --> 01:05:43,280 Yeah. 1129 01:05:43,280 --> 01:05:48,320 So maybe we can convince McManamans to do an organic tot. 1130 01:05:49,600 --> 01:05:53,920 A locally foraged organic tater tot. 1131 01:05:57,840 --> 01:06:00,720 That would be very Pacific Northwest, I feel like. 1132 01:06:00,720 --> 01:06:01,120 Yes. 1133 01:06:01,120 --> 01:06:03,200 I mean, I'm just assuming from the stereotypes. 1134 01:06:03,200 --> 01:06:05,360 I don't know. 1135 01:06:05,360 --> 01:06:06,960 They might not actually give a shit either. 1136 01:06:06,960 --> 01:06:08,080 So that's our episode. 1137 01:06:08,080 --> 01:06:09,120 Thanks so much, Marcus. 1138 01:06:09,120 --> 01:06:12,560 This was, it was really good to drink these great coffees. 1139 01:06:12,560 --> 01:06:13,760 This was a fun episode. 1140 01:06:13,760 --> 01:06:14,640 Yeah, good job. 1141 01:06:14,640 --> 01:06:15,760 Thanks, Marcus. 1142 01:06:15,760 --> 01:06:19,920 You know, the world, it's a small world in Illinois coffee roasters. 1143 01:06:19,920 --> 01:06:23,280 And yeah, thanks for joining me along on this journey. 1144 01:06:23,280 --> 01:06:24,480 Good job, Illinois. 1145 01:06:25,040 --> 01:06:25,360 Yeah. 1146 01:06:25,360 --> 01:06:26,080 That's right. 1147 01:06:26,080 --> 01:06:26,480 Go us. 1148 01:06:27,680 --> 01:06:28,160 Stay tuned. 1149 01:06:28,160 --> 01:06:30,560 We're going to continue this party on with Love It or Leave It. 1150 01:06:30,560 --> 01:06:31,760 That's coming up next. 1151 01:06:31,760 --> 01:06:33,840 What do we got for today's Love It or Leave It? 1152 01:06:33,840 --> 01:06:34,480 I don't know. 1153 01:06:34,480 --> 01:06:36,080 I bought a surprise for Jenny. 1154 01:06:36,080 --> 01:06:36,720 Oh, Steph's got another surprise. 1155 01:06:36,720 --> 01:06:37,760 Steph brought a surprise. 1156 01:06:37,760 --> 01:06:41,680 That she's going to surprise us in the episode on Patreon. 1157 01:06:41,680 --> 01:06:45,680 Well, join us on Patreon to find out what that surprise Love It or Leave It is. 1158 01:06:45,680 --> 01:06:51,040 We'll give you our honest and no-holds-barred unfiltered truth, as we call it. 1159 01:06:52,160 --> 01:06:56,560 And then you can join us, join up with the No Bad Reviews crew on Patreon. 1160 01:06:57,040 --> 01:06:59,120 forward slash no bad reviews pod. 1161 01:06:59,920 --> 01:07:00,560 Thanks. 1162 01:07:00,560 --> 01:07:08,160 Thanks, everybody. 1163 01:07:30,800 --> 01:07:39,280 Thank you for listening to this podcast generously sponsored by Modest Coffee, 1164 01:07:39,280 --> 01:07:42,720 purveyors of single origin coffee without the snobbery. 1165 01:07:43,360 --> 01:07:51,040 Visit www.modest.coffee forward slash no bad reviews to see what they're roasting today. 1166 01:07:51,040 --> 01:08:01,040 Enjoy.